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The BiS SiGMA Americas 2025 event kicked off on April 8 at the Transamerica Expo Center in São Paulo, Brazil. This event started with a ribbon-cutting ceremony. As the doors opened the venue quickly filled with guests, including gaming industry leaders, business owners and tech experts.
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A Powerful Opening
The opening ceremony featured important people from the industry and beyond. These included:
- Eman Pulis, Founder of SiGMA Group
- Alessandro Valente, Co-Founder of BiS SiGMA Americas
- Carlos Cardama, CEO of Games Magazine Brazil
- Regis Dudena, Secretary of Prizes and Betting in Brazil
- Rubens Barrichello, a racing legend and now Director at SOFTSWISS
- John Aquilina, Malta’s Ambassador to Brazil
They all shared messages of hope and progress for Brazil’s growing betting industry. Brazil recently legalized online betting, and this event marks a major moment in the country’s journey towards a fully regulated gaming market.
Valente said the event isn’t just about business it’s also a celebration of how far the industry has come and the new road ahead. Pulis added that legal rules are the only way forward, calling regulation the right way to protect players.
What’s Happening at the Event?
After the ceremony, panels and talks started. The discussions covered big topics like:
- Laws and regulations around betting
- New technology and software for gaming
- How to bet responsibly
- Advertising rules
- The future of physical casinos in Brazil
One hot topic was the possible opening of real casinos in Brazil. This proposal is still waiting for approval by lawmakers. Experts like Senator Irajá Silvestre, Alex Pariente from Hard Rock, and other top names joined the debate.
Companies That Showed Up
Dozens of top companies are showing their products and services. Some of the biggest names include:
- SOFTSWISS
- Pragmatic Play
- BetConstruct
- BGaming
- Belatra
- 1XBet
- Blaze
- Sportradar
- DIGITAIN
- EGT & EGT Digital
- PayBrokers
- Pay4Fun
- BETBY
- Control F5
- DATA.BET
- NGX
- Oddsgate
They’re showing off new games, payment systems, betting platforms, and security tools. It’s a place where business meets tech and ideas turn into partnerships.
Day 2: April 9
The event continues with even more expert talks across three main stages: Itaim, Jardins, and Paulista. Here’s a quick look at what to expect:
Itaim Stage Highlights:
- Brazil’s Lottery System – Experts will talk about how it’s changing and growing.
- Social Good Through Gaming – How lotteries help fund public programs.
- Legal Risks – How the market handles rules, taxes, and legal issues.
- Gambling Addiction – Real stories and how the industry can support recovery.
Jardins Stage Highlights:
- Teamwork Between Companies and Government – How partnerships can help Brazil’s iGaming sector grow.
- Streaming Laws and Sports Integrity – Talks on fixing matches and how tech can prevent it.
- Live Betting – How real-time games make betting more exciting.
- Player Behavior – A look at how Brazilian users are reacting to the new rules.
Paulista Stage Highlights:
- AI in Betting – Demos on how AI is changing the industry.
- Stablecoins in Payments – Crypto and how it fits into the future of gaming.
- Poker in Brazil – Updates from the poker community.
- Esports and Sports Betting – Talks on Brazil’s growing love for competitive gaming.
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