Blask:The AI Game-Changer In iGaming

Blask leverages artificial intelligence and data intelligence to revolutionize the iGaming sector. Its mission is to create a transparent, efficient, and responsible gaming ecosystem through advanced analytics, actionable insights, and innovative solutions. The goal is to empower brands, enhance decision-making, and align strategies with modern market dynamics.

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Challenges in the iGaming Industry and Blask’s Solutions

Blask addresses critical industry challenges with tailored tools and methodologies:

1. Unfitting Services: The industry lacks tools specific to iGaming’s unique needs.
   Solution: Blask provides industry-centric tools for competitive analysis.
2. Insufficient Market Research: Limited insights lead to poor decisions and missed opportunities.
   Solution: The platform offers streamlined, comprehensive market research via its user-friendly SaaS dashboard.
3. Lack of Innovation: Traditional methods hinder growth and adaptation to industry changes.
   Solution: Seamless dashboards integrate all essential tools for efficient decision-making.
4. Outdated Approaches: Modern consumers are disconnected from traditional strategies.
   Solution: Innovative methodologies ensure alignment with current market trends.
5. High Costs: Accessing actionable insights is often expensive.
   Solution: Competitive pricing makes data-driven success accessible to all brands.

Core Features of Blask

1. AI-Powered Brand Discovery:
   Blask autonomously discovers and analyzes over 17,280 new gaming websites daily, delivering real-time insights into competitors, affiliates, and market trends without human intervention.
2. The Blask Index:
   A benchmark akin to Nasdaq for the iGaming sector, offering a clear view of market visibility and health. This index uses search data to track overall industry performance and brand visibility.
3. Acquisition Power Score (APS):
   APS combines historical data and brand metrics to evaluate how well brands convert market presence into new customers.
4. Competitive Earning Baseline (CEB):
   CEB benchmarks revenue against market potential, enabling brands to detect shifts and optimize strategies.
5. Brand Accumulated Power (BAP):
   BAP measures brand strength through visibility, consumer interest, and engagement. It focuses on real-time performance rather than past trends.
6. Global Market Intelligence:
   Blask covers 35+ countries, tracking market dynamics, brand activities, and regulatory conditions to support global expansion strategies.
7. Customer Profiles:
   AI-driven insights based on over 80,000 surveys provide detailed player demographics, spending habits, and behavior, enabling brands to optimize marketing and promote responsible gambling.

Upcoming Features (2025)

Blask is set to introduce several new tools to enhance iGaming analytics:

1. Sports Calendar: Predictive analytics for the impact of major sports events on iGaming metrics.
2. Category Intelligence: Tracks daily search query volumes for “online casino,” “betting,” and other categories.
3. Anomaly Explanation: Explains metric fluctuations using news data.
4. Trend Analysis: A new widget to categorize market trends into growth, stagnation, and decline phases.
5. Developer Platform: Unified API for real-time and historical insights, offering seamless integration for developers.
6. News-Driven Predictions: Anticipates market shifts based on breaking news events.
7. Affiliate Database: Evaluates affiliate performance, aiding in user acquisition and revenue tracking.
8. State Drill-Down Analysis: Examines regional or state-level market volume distribution.

What’s Makes Blask Unique?

• Accuracy: Proven performance with 95% accuracy for established brands and 85% for newer ones, based on UK and US data.
• Scalability: Capable of analyzing large volumes of data autonomously and efficiently.
• Innovative Metrics: APS, BAP, and CEB redefine market evaluation standards, providing actionable insights.
• Market Adaptation: Real-time updates and predictive analytics keep brands aligned with evolving trends.

Blask positions itself as the next-generation solution for iGaming brands, offering unparalleled tools, insights, and innovation to help them stay competitive, expand globally, and adapt to the ever-changing landscape.

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