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Popular esports team Fnatic has partnered with global agency IMG to find new sponsors and grow its brand. The goal is to bring in more top companies to support Fnatic’s players, jerseys, and digital platforms.
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This new partnership means IMG will help Fnatic in many ways. They will manage sponsorship deals, help with media rights, offer advice on strategy, and give support for digital content and video production.
Why This Deal Is Big for Fnatic
Fnatic is already one of the most famous esports teams in the world. Founded in 2004, the team has won many big tournaments in games like League of Legends, VALORANT, Apex Legends, Rainbow Six: Siege, and Counter-Strike 2. They also teamed up with ONIC to grow in mobile esports.
With over 35 million followers across social media, Fnatic is a huge name in gaming. This partnership with IMG could take them to the next level. IMG will now help bring more big brands into the Fnatic family.
What Does IMG Do?
IMG is a global agency known for working with some of the biggest names in sports and entertainment. Last year, they helped run events like the 24 Hours of Le Mans, the UFC, the NFL, and the Bundesliga.
In the gaming world, IMG has worked with big companies like EA Sports, BLAST, Epic Games, and Riot Games. With this experience, they’re the perfect match to help Fnatic reach new goals.
Fnatic’s Other Brand Partners
Fnatic is already backed by top companies around the world. Some of their current partners include:
- Sony INZONE – gaming gear and accessories
- Red Bull – energy drinks and gaming events
- Blacklyte – gaming chairs
- GoGlobal – business and HR solutions
These brands help Fnatic offer better gear and support to their players and fans.
What Fnatic’s CEO Says
Sam Mathews, the Founder and CEO of Fnatic, shared his thoughts on the new deal:
Fnatic has always been about setting the standard in esports—whether that’s through winning, innovating, or building the most engaged gaming communities in the world. Partnering with IMG is a game-changer, enabling us to bring more world-class brands into the space and secure deeper connections with highly sought-after, tech-savvy younger audiences.”
Why This Is a Smart Move
Here’s why this partnership is exciting and different:
- New sponsors could bring in more money and support for players.
- Better digital content means more fans can enjoy behind-the-scenes action.
- Stronger global presence will help Fnatic grow outside of Europe.
- More events and activations could give fans fun new ways to connect with the team.
This move is all about growing smart, staying on top, and creating more chances for success.
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