6

Mexico is discussing new rules that could change how gambling companies advertise during the 2026 FIFA World Cup. Lawmakers are reviewing a proposal that would restrict betting advertisements to late night hours. If approved, the move could affect how operators promote their services during one of the biggest sports events in the world.

The FIFA World Cup attracts massive global viewership. Because of this, betting companies usually increase advertising during major matches. New restrictions could change that approach significantly.

Here is a simple explanation of what is happening and why it matters.

Proposed Advertising Time Limits

A new bill suggests limiting gambling advertisements to a specific time window. According to the proposal, betting ads would only be allowed between 10:30 pm and 6:00 am.

This timing would block most promotions during live World Cup matches. Many matches will take place during daytime or evening hours. As a result, betting operators may lose access to their largest television audiences.

The proposal would apply to both free television channels and subscription based services.

Reason Behind The Proposal

Supporters of the bill say the main goal is protecting younger viewers. They believe frequent gambling ads during sports events increase exposure for minors.

There is growing concern that betting promotions appear too often during major tournaments. Some lawmakers think stronger control is needed.

Current rules already require approval before gambling ads air. Advertisements must also include responsible gambling messages. The new proposal would add stricter limits.

Possible Extension To Online Platforms

Officials are also discussing whether these restrictions should apply to digital media. This includes streaming platforms, websites, and mobile applications.

If online limits are introduced, operators would have fewer marketing options overall.

This could lead companies to focus more on sponsorships, partnerships, or alternative promotional methods.

Impact Of FIFA World Cup 2026

Mexico will co host the 2026 FIFA World Cup along with the United States and Canada. The tournament is scheduled to begin on June 11, 2026, and will run for more than a month.

Because matches will be played across multiple time zones, many games will fall outside the proposed advertising window.

This situation could significantly reduce betting company visibility during key moments of the tournament.

Marketing Strategy’s May Change

If restrictions pass, betting companies will likely adjust their strategies.

Possible changes may include:

• More focus on digital marketing outside restricted hours
• Increased sponsorship deals with sports teams
• Content marketing instead of direct ads
• Stronger customer retention campaigns

Adaptation will be necessary to maintain brand presence.

Broader Gambling Law Discussions

The debate also connects to wider gambling regulation in Mexico. Current laws date back several decades and many experts believe updates are overdue.

Recent government decisions, including higher gambling related taxes, show a trend toward stricter regulation.

These changes suggest authorities are taking a more cautious approach toward gambling promotion.

Economic And Industry Effects

Advertising limits may affect operator revenue during major events. However, some policymakers argue that stronger regulation improves public health and responsible gambling awareness.

Balancing economic benefits with social responsibility remains a key challenge.

The final impact will depend on how rules are implemented.

What Happens Next

The bill is still under discussion. It must go through legislative review before becoming law.

Stakeholders including broadcasters, gambling operators, and regulators will likely participate in further debates.

Final decisions may come closer to the tournament timeline.

Also Read: GTA Online: How To Get The Secret $1.5M Bonus