1.  Introduction

Welcome to iGamingXP. We are committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we treat it.

iGamingXP is an online media and information platform covering iGaming news, gaming, esports content. Our website is operated and maintained by Adverloom, headquartered at 7 Temasek Boulevard, #12-07, Suntec Tower One, Singapore 038987

By accessing or using igamingxp.com (the “Site”), you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use our Site.

2.  Who We Are (Data Controller)

Under the GDPR and applicable data protection laws, iGamingXP acts as the Data Controller for personal data collected through this Site. This means we determine the purposes and means of processing your personal data.

3.  Information We Collect

We may collect and process the following categories of personal data:

3.1  Information You Provide Directly

• Full name and email address – when subscribing to our newsletter, creating an account, or contacting us
• Username and password – if you create a user account on the Site
• Comments and feedback – any content you submit through comment forms or survey responses
• Correspondence – emails, messages, or any communications you send us directly
• Professional information – job title, company name, if provided voluntarily via contact forms

3.2  Information We Collect Automatically

• IP address and approximate geolocation derived from IP
• Browser type, version, and device type (desktop, mobile, tablet)
• Operating system and platform
• Pages visited, time spent on pages, referring URL, and exit page
• Click-through data, scroll depth, and on-site interaction events
• Date and time of each visit
• Error logs and performance data

3.3  Information from Cookies & Tracking Technologies

We use cookies, web beacons, pixel tags, local storage, and similar technologies to collect data about your use of the Site. This includes:

• Session cookies – temporary cookies that expire when you close your browser
• Persistent cookies – remain on your device for a set period or until deleted
• First-party cookies – set by igamingxp.com directly
• Third-party cookies – set by Google Analytics, Google AdSense, and other integrated services
• Advertising identifiers – used to serve relevant advertisements

3.4  Information from Third Parties

• Social media platforms – if you connect or interact with our social accounts or share our content
• Analytics providers – aggregated behavioural and demographic data (Google Analytics 4)
• Advertising partners – impression, click, and conversion data from our ad networks
• Search engines – referral data indicating how you discovered the Site

4.  Legal Basis for Processing (GDPR)

Under the GDPR, we must have a valid legal basis to process your personal data. We rely on the following bases:

5.  How We Use Your Information

We use the information we collect for the following purposes:

5.1  Providing and Improving Our Services

• Delivering, operating, and maintaining our website and editorial content
• Personalising your experience based on reading history and preferences
• Analysing usage patterns to improve content quality, website design, and navigation
• Detecting, preventing, and addressing technical issues, errors, and security vulnerabilities

5.2  Communications

• Sending newsletters, editorial updates, and content alerts to subscribers (opt-in only)
• Responding to your enquiries, feedback, complaints, and support requests
• Sending transactional messages such as account confirmations and security alerts
• Notifying you of material changes to our policies or services

5.3  Advertising and Monetisation

• Displaying relevant advertisements through Google AdSense and other advertising networks
• Measuring advertising performance, impressions, and click-through rates
• Conducting affiliate marketing in compliance with applicable advertising standards
• Ensuring all sponsored and affiliate content is clearly disclosed to users

5.4  Legal and Compliance Purposes

• Complying with legal obligations under applicable laws and regulations
• Protecting the rights, property, and safety of iGamingXP, our users, and the public
• Investigating and responding to suspected fraud, abuse, or illegal activity
• Enforcing our Terms of Use and other applicable agreements

6.  Disclosure of Your Information

We may share your personal data in the following limited circumstances:

6.1  Service Providers and Data Processors

We engage trusted third-party service providers who process data on our behalf, under strict contractual obligations and data processing agreements (DPAs):

• Google Analytics 4 – website traffic analysis and audience insights
• Google AdSense- display advertising and monetisation
• Google Tag Manager – tag and tracking script management
• Email marketing platforms (e.g., Mailchimp, MailerLite, Brevo) – newsletter delivery
• Cloud hosting and CDN providers -website infrastructure and content delivery
• Cloudflare – DDoS protection, security, and performance
• WordPress and Elementor- CMS and page building platform

6.2  Legal and Regulatory Disclosure

• We may disclose your personal data if required to do so by law, court order, or governmental authority
• To enforce or apply our Terms of Use and other agreements
• To protect the rights, property, or safety of iGamingXP, our users, or others
• In connection with any legal proceedings, whether actual or prospective

6.3  Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets, or other business transition involving iGamingXP, your personal data may be transferred as part of that transaction. We will notify you of any such change and ensure continuity of privacy protections.

6.4  With Your Consent

We may share your information with third parties for purposes not covered in this Policy where we have obtained your express prior consent to do so.

7.  Google Services & Advertising Compliance

7.1  Google Analytics 4

We use Google Analytics 4 (GA4) to understand how visitors interact with our Site. GA4 collects pseudonymous data about user sessions, page views, events, and engagement. We have enabled:

• IP anonymisation – your IP address is truncated before storage
• Data retention controls – analytics data is retained for 14 months maximum
• Google Signals – enabled only where users have granted appropriate consent
• Consent Mode v2 – implemented to respect user consent choices

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

7.2  Google AdSense

We display advertisements on our Site through Google AdSense. Google and its advertising partners use cookies and similar technologies to serve ads based on users’ prior visits to our Site and other websites. This enables interest-based advertising.

• Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this and other sites
• We have implemented Non-Personalised Ads (NPA) mode for users in the European Economic Area (EEA) who have not provided consent
• We comply with Google’s EU User Consent Policy and the IAB Transparency and Consent Framework (TCF v2.2)

You can opt out of personalised advertising by visiting Google Ads Settings at adssettings.google.com or the Network Advertising Initiative opt-out page.

7.3  Google Publisher Policies Compliance

iGamingXP is committed to full compliance with Google’s Publisher Policies and Google News Publisher Guidelines. Accordingly:

• All editorial content is clearly distinguished from advertising and sponsored content
• Sponsored content is labelled with ‘Sponsored’, ‘Promoted’, or ‘Advertisement’ tags
• Affiliate links are disclosed in all articles containing them
• We do not engage in clickbait, misleading headlines, or deceptive content
• All iGaming and casino-related content complies with applicable gambling advertising regulations
• Author bylines and credentials are displayed on all editorial content

8.  Cookie Policy

8.1  What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow websites to recognise your device, remember your preferences, and provide functionality. We use cookies in compliance with the EU ePrivacy Directive (Cookie Law) and the GDPR.

8.2  Types of Cookies We Use

8.3  Managing Your Cookie Preferences

You have the right to accept or reject non-essential cookies. You can manage your preferences through:

• Our Cookie Consent Banner – shown on your first visit; accessible again via the ‘Cookie Settings’ link in our website footer
• Your browser settings – most browsers allow you to block or delete cookies through their settings menu
• Browser extensions – ad blockers and privacy extensions can prevent cookie placement
• Google Ads Settings – opt out of personalised Google advertising
• NAI Opt-Out Tool – optout.networkadvertising.org
• DAA Opt-Out Tool – optout.aboutads.info

9.  International Data Transfers

iGamingXP is operated from India and serves a global audience. Your personal data may be transferred to, and processed in, countries outside your country of residence, including countries outside the European Economic Area (EEA).

Where we transfer personal data from the EEA to countries not recognised as providing adequate data protection, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data Processing Agreements (DPAs) with all data processors
• Adequacy decisions by the European Commission where applicable
• Binding Corporate Rules where relevant

Our primary data processors including Google LLC, Automattic (WordPress), and Cloudflare Inc. are certified under recognised international data transfer frameworks and maintain appropriate safeguards for cross-border data transfers.

10.  Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting obligations.

When personal data is no longer required, we securely delete or anonymise it. Where this is not possible (for example, because data has been stored in backup archives), we isolate it from further processing until deletion is possible.

11.  Your Rights Under GDPR and Applicable Laws

Depending on your location, you may have the following rights regarding your personal data. We will respond to all valid requests within 30 days of receipt (extendable to 90 days for complex requests).

11.1  Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with a supervisory authority:

• European Union users: Contact your national Data Protection Authority (DPA) or the Irish Data Protection Commission if you consider Google’s processing to be involved
• UK users: The Information Commissioner’s Office (ICO) – ico.org.uk
• India users: The Ministry of Electronics and Information Technology (MeitY) or relevant court under the IT Act 2000
• California users (CCPA): The California Attorney General – oag.ca.gov

12.  California Privacy Rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific privacy rights in addition to the GDPR rights above:

• Right to Know – the categories and specific pieces of personal information we collect, use, disclose, and sell
• Right to Delete – request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out – opt out of the ‘sale’ or ‘sharing’ of your personal information
• Right to Correct – request correction of inaccurate personal information
• Right to Limit Use – limit the use and disclosure of your sensitive personal information
• Right to Non-Discrimination – we will not discriminate against you for exercising your privacy rights

Do Not Sell or Share My Personal Information: iGamingXP does not sell personal information in the traditional sense. However, sharing data with advertising partners for cross-context behavioural advertising may constitute a ‘sale’ or ‘sharing’ under the CCPA. California residents may opt out via our Cookie Consent Manager or by emailing grievance@igamingxp.com.

13.  Data Security

We implement appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, alteration, disclosure, or destruction. These measures include:

13.1  Technical Measures

• SSL/TLS encryption (HTTPS) – all data in transit is encrypted using industry-standard protocols
• Cloudflare DDoS protection and Web Application Firewall (WAF)
• Regular security scanning and malware detection
• Two-factor authentication for all administrative accounts
• Regular WordPress, plugin, and server software updates
• Database encryption and access controls
• Regular automated backups with offsite storage

13.2  Organisational Measures

• Access to personal data is restricted to authorised personnel only on a need-to-know basis
• Staff training on data protection obligations and security best practices
• Data processing agreements in place with all third-party processors
• Regular review of our privacy and security practices

14.  Third-Party Links and Embedded Content

Our Site may contain links to third-party websites, social media platforms, embedded videos (YouTube), and other external content. Once you click a link and leave our Site, this Privacy Policy no longer applies to the data collected by that third-party site.

We are not responsible for the privacy practices, content, or security of any third-party websites. We strongly encourage you to review the privacy policy of every website you visit and every service you use.

Embedded third-party content on our Site may independently set cookies or collect data even if you do not interact with that content. This includes:

• YouTube video embeds – subject to Google’s Privacy Policy
• Social media share buttons – may set tracking cookies even without clicking
• Affiliate links – our affiliate partners operate under their own privacy policies
• Advertiser landing pages – we are not responsible for advertiser data practices

15.  Children’s Privacy & Data Protection

iGamingXP complies with the Children’s Online Privacy Protection Act (COPPA) in the United States, GDPR Article 8 in the European Union, and equivalent legislation in other jurisdictions. Under these laws, children under 13 (or under 16 in certain EU member states) may not submit personal data to us without verifiable parental or guardian consent. Where we discover that personal data has been submitted by a child below the applicable age threshold, we will delete it promptly and notify the parent or guardian where contact details are available.

16.  iGaming Industry Content – Editorial Notice

iGamingXP is an independent, editorially-driven digital media publication. We report on the iGaming industry as journalists and content publishers. We do not promote gambling, operate gambling services, accept gambling advertisements, or encourage our readers to gamble. Our content is strictly informational and journalistic in nature.

What iGamingXP is:

• An independent news and media platform that covers the global iGaming industry as a business and technology sector
• A publisher of editorial news, analysis, event coverage, industry interviews, esports reporting, and technology commentary related to the iGaming sector
• Comparable in editorial purpose to trade publications that cover the finance, pharmaceutical, or technology industries – we cover iGaming as an industry, not as a gambling service

What iGamingXP is not:

• We are not a gambling operator, casino, betting exchange, or any form of gambling service provider
• We do not publish, host, or distribute gambling advertisements or promotional offers for gambling operators
• We do not encourage, solicit, or facilitate gambling activity in any form
• We do not hold, nor are we required to hold, any gambling licence or regulatory permit
• We do not collect, process, or store any financial information related to gambling transactions

Our editorial independence:

• All editorial content published on iGamingXP is produced independently by our editorial team and reflects sponsored or paid editorial content is clearly and prominently labelled as “Sponsored” or “Paid Content” and is fully distinguishable from independent editorial coverage
• Our coverage of iGaming companies, products, regulations, and events does not constitute an endorsement, recommendation, or promotion of journalistic reporting, not commercial promotion
• Any
• gambling activity

Readers who choose to engage with any third-party iGaming operator mentioned in our editorial content do so entirely of their own accord and at their own risk

17.  Marketing Communications

Where you have provided consent or where permitted by applicable law, we may send you marketing emails, newsletters, and promotional content. You may opt out of receiving marketing communications at any time by:

• Clicking the ‘Unsubscribe’ link in any marketing email we send
• Emailing grievance@igamingxp.com with the subject line ‘Unsubscribe’
• Updating your communication preferences in your account settings (if applicable)

Opting out of marketing communications will not affect our ability to send you essential transactional communications (such as password reset emails or account security alerts).

We operate a strict double opt-in process for newsletter subscriptions to ensure that you have affirmatively chosen to receive our communications.

18.  Automated Decision-Making and Profiling

iGamingXP does not currently make decisions that produce significant legal or similarly significant effects on individuals using solely automated means. We do use automated systems to:

• Personalise content recommendations based on reading history and preferences
• Filter spam comments and abusive content
• Detect and prevent fraudulent activity on the Site
• Optimise advertising delivery based on audience segmentation

These processes do not constitute meaningful automated decision-making under GDPR Article 22. If this changes, we will update this Policy and provide you with the opportunity to opt out.

19.  Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of individuals, we commit to:

• Notify the relevant supervisory authority within 72 hours of becoming aware of the breach (GDPR Article 33)
• Notify affected individuals without undue delay if the breach is likely to result in a high risk to their rights and freedoms (GDPR Article 34)
• Document all breaches, including those not required to be reported, in our internal breach register
• Take immediate steps to contain, assess, and remediate the breach

Our breach notification to individuals will include: the nature of the breach, the categories and approximate number of individuals and records concerned, the likely consequences, and the measures taken or proposed to address the breach.

20.  Grievance Officer 

iGamingXP has appointed a Grievance Officer for the purpose of receiving and addressing user grievances:

21.  Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated Privacy Policy on this page with a new ‘Last Revised’ date at the top
• Displaying a prominent notice on our website homepage for 30 days following material changes
• Sending an email notification to newsletter subscribers for significant changes affecting their rights
• Re-requesting consent where required under applicable law

We encourage you to review this Privacy Policy periodically. Your continued use of the Site after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

Previous versions of this Privacy Policy are archived and available upon request by emailing grievance@igamingxp.com.

22.  Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: