| Publication | iGamingXP – Independent iGaming Industry News Platform |
| Website | https://igamingxp.com |
| Parent Organisation | Adverloom, Singapore |
| Editorial Contact | contact@igamingxp.com |
| Founded | 2023 |
| Coverage | Global iGaming industry: news, events, regulation, technology, esports |
| Content Type | Editorial journalism – news, analysis, interviews, event coverage, market reports |
| Publisher Status | Independent editorial media – not a gambling operator or service |
| Languages | English (primary) |
| Compliance | Google News Publisher Policies · GDPR · YMYL Standards · IT Act 2000 |
1. Who We Are
iGamingXP is an independent digital media platform dedicated to covering the global iGaming ecosystem. We are a journalism-first publication, our mission is to deliver accurate, timely, well-researched, and editorially independent coverage of the industries, companies, technologies, regulations, and events that shape the future of online gaming and digital entertainment.We operate as a trade and industry news outlet, comparable in editorial purpose to specialist publications that cover sectors such as finance, technology, healthcare, or telecommunications. We cover iGaming as a global industry, not as participants in gambling activity.
| Important clarification: iGamingXP does not operate, own, manage, or provide any betting, gambling, casino, sportsbook, lottery, or wagering services. We do not accept bets, process gambling transactions, or facilitate gaming activities of any kind. Our content is strictly informational, educational, journalistic, and industry-reporting in nature. |
1.1 What We Cover
Our editorial coverage spans the full breadth of the global iGaming industry ecosystem:
- iGaming Industry News – regulatory developments, operator announcements, market entries and exits
- Technology & Software – gaming platforms, RNG certification, payment systems, cybersecurity, AI in gaming
- Game Providers & Studios – new game releases, supplier news, licensing agreements, innovation features
- Regulatory & Compliance – licensing updates from MGA, UKGC, MeitY, AGCO, PGCB, and other bodies globally
- Industry Events & Conferences – SBC Summit, ICE, G2E, SiGMA, EGR, and other major international events
- Esports News & Tournament Coverage – competitive gaming, team news, prize pools, broadcast rights
- Affiliate Marketing & Digital Growth – industry affiliate trends, partnership models, performance marketing
- Business Intelligence – M&A activity, investor news, funding rounds, corporate restructuring
- Market Analysis – regional market data, audience trends, industry forecasts, research reports
- Responsible Gaming & Player Protection – policy developments, harm reduction initiatives, industry commitments
1.2 Who We Write For
Our content is produced for professionals, businesses, and informed readers who work in or follow the iGaming industry:
- Industry executives, operators, and product managers
- Regulatory affairs and compliance professionals
- Technology developers and platform engineers
- Investors, analysts, and M&A advisors active in the gaming sector
- Affiliate marketers and digital media professionals
- Journalists, researchers, and academics studying the iGaming sector
- Esports professionals, teams, and event organisers
- General readers with an informed interest in the global gaming landscape
2. Editorial Independence
Editorial independence is the cornerstone of iGamingXP. Our news coverage, analysis, and editorial positions are determined solely by our editorial team. Commercial relationships, including advertising, sponsorship, or content partnerships – do not influence, shape, or compromise our editorial decisions, news coverage, or reporting standards.
2.1 Separation of Editorial and Commercial
| Editorial Team | Operates independently from sales, advertising, and commercial departments. Reporters and editors make all content decisions. |
| Advertising | Display and programmatic advertising appears on the site but has no influence over editorial content or article topics. |
| Sponsored Content | Clearly labelled as ‘Sponsored’, ‘Paid Content’, or ‘Advertisement’. Never presented as independent editorial reporting. |
| Affiliate Content | Disclosed in all articles containing affiliate links or commercially motivated references. Separated from pure editorial. |
| Press Releases | Republished with clear attribution. Editorial team may add context, commentary, or analysis to press release content. |
| Vendor Relationships | iGamingXP may attend vendor-hosted events or receive industry briefings. This does not guarantee positive coverage. |
2.2 No Pay-to-Play Editorial Policy
iGamingXP does not accept payment, gifts, advertising commitments, or any form of consideration in exchange for positive editorial coverage, article placement, or favourable mentions. Our editorial standards apply equally to all companies, operators, suppliers, and individuals we cover.Companies that advertise with us receive no editorial advantage over those that do not. News coverage is determined solely by newsworthiness, public interest, and editorial judgment.
3. Editorial Guidelines
| Our editorial guidelines govern how every piece of content on iGamingXP is researched, written, edited, fact-checked, and published. These guidelines are mandatory for all staff writers, freelance contributors, editorial partners, and any individual producing content published under the iGamingXP masthead. |
3.1 Accuracy & Verification
Accuracy is non-negotiable. Every factual claim published on iGamingXP must be verifiable through at least one primary or authoritative source before publication.
| ✓ | Primary Sources First: All factual claims must trace back to a primary source – official announcements, regulatory filings, company statements, verified wire reports, or direct interviews. Secondary reports are used only to corroborate, never as sole evidence. |
| ✓ | Cross-Verification: Significant claims – financial figures, regulatory decisions, legal outcomes, executive appointments – must be verified against a minimum of two independent sources before publication. |
| ✓ | Named Attribution: Quotes are attributed to named individuals with their title, organisation, and date of statement. Anonymous sources require editorial approval and are described by role only: ‘a senior executive at [Company] who requested anonymity’. |
| ✓ | Data & Statistics: All statistics and market data must cite the original source, the date of publication, and the methodology where available. Outdated statistics must not be presented as current. |
| ✓ | Wire Service Standards: Content sourced from wire services (Reuters, AP, Bloomberg, AFP) is attributed to the originating wire in-text. We do not republish wire content verbatim without adding editorial context or localised analysis. |
| ✓ | Developing Stories: Articles covering developing situations are marked ‘Developing’ and updated as new verified information becomes available. A visible update timestamp is added to all revised articles. |
3.2 Fairness & Balance
iGamingXP is committed to fair, balanced, and impartial journalism across all editorial content.
- All parties named in critical, investigative, or potentially damaging reporting are given reasonable opportunity to respond before publication
- Where a response is not received within a reasonable timeframe, this is stated explicitly in the article: ‘X did not respond to a request for comment by time of publication’
- Opinion and analysis content is clearly distinguished from factual news reporting through explicit labelling (‘Opinion:’, ‘Analysis:’, ‘Comment:’)
- Editorial positions on contested matters of public interest present multiple perspectives, not only the viewpoint aligned with any one commercial interest
- Corrections of errors that affected the fairness of our coverage are given appropriate prominence
3.3 Transparency & Disclosure
Readers have the right to understand the nature of the content they are reading and any potential influences on it.
- All sponsored, paid, or commercially motivated content is labelled clearly before the content body begins
- Affiliate relationships are disclosed in every article containing affiliate links
- Editorial team members disclose personal financial interests in companies they cover
- Guest contributors identify their employer, professional role, and any relevant commercial relationships
- iGamingXP’s ownership structure and commercial relationships are disclosed on this About Us page
3.4 Corrections & Updates Policy
iGamingXP is committed to correcting errors promptly and transparently. We do not remove, hide, or silently rewrite articles to conceal errors.
| Minor Correction | Factual error that does not materially affect the story’s accuracy or fairness. Corrected within 24 hours. Correction note added at the top of the article stating what was changed and when. |
| Significant Correction | Error that materially affects the accuracy, fairness, or conclusions of an article. Corrected within 12 hours. Prominent correction notice added. Correction shared on the same social channels as the original article. |
| Retraction | Content that is found to be substantially inaccurate, unfair, or unpublishable in any form. Article retracted and replaced with a retraction notice explaining why. Logged in our corrections register. |
| Update | New information that develops a previously accurate story. Marked ‘Updated’ with the date and a brief note on what changed. Original reporting preserved. |
| How to Report | Readers may report suspected errors to grievance@igamingxp.com. All reports acknowledged within 24 hours. Editorial review completed within 48 hours of report. |
3.5 Originality & AI Content Policy
All editorial content on iGamingXP must be substantively original, independently researched, and produced by human editorial effort.
- Plagiarism – copying content from other sources without attribution or licence – is strictly prohibited and grounds for immediate termination of contributor relationships
- AI-generated text may be used as a research or drafting aid only. All content must be substantially rewritten, verified, and edited by a human editor before publication
- Any article produced with AI assistance undergoes mandatory human editorial review, fact-checking, and rewriting to ensure accuracy, voice, and originality
- iGamingXP does not publish AI-generated content without human editorial oversight, verification, and substantial original contribution
- Content similarity checks are applied to all submitted articles. Submissions with unacceptable similarity to published material are rejected
4. E-E-A-T Standards: Experience, Expertise, Authoritativeness, Trustworthiness
iGamingXP is committed to meeting
Google’s E-E-A-T quality framework the standard applied to evaluate content quality, publisher credibility, and trustworthiness. We build and demonstrate E-E-A-T through the following practices:
4.1 Experience
Our editorial team and contributors bring real, documented, first-hand experience of the iGaming industry:
- News reporters covering regulatory developments have direct experience following regulatory proceedings, attending hearings, and engaging with regulatory bodies
- Technology reviewers have hands-on experience with the platforms, software, and systems they write about
- Event reporters attend the events they cover – SBC, ICE, SiGMA, G2E – and produce original on-the-ground reporting
- Interview subjects are verified industry professionals, not anonymous contributors
4.2 Expertise
Content is produced by writers and editors with documented expertise in their specialist areas:
- All staff writers maintain author profiles listing their professional background, specialist areas, and published work history
- Contributors are vetted for relevant professional experience or academic credentials before being published
- Content covering regulatory, legal, or compliance matters is reviewed by editors with relevant professional knowledge
- Technical content covering gaming software, RNG, cybersecurity, or platform architecture is reviewed for technical accuracy
4.3 Authoritativeness
iGamingXP builds authority through consistent, credible, and well-sourced original reporting:
- We cite and link to authoritative sources regulatory bodies, official company statements, peer-reviewed research, and recognised industry reports
- Our content is referenced, cited, and linked to by other industry publications, research organisations, and professional bodies
- We conduct and publish original interviews with senior industry figures, executives, and regulators
- We produce original market analysis, event coverage, and data-driven reporting that other outlets reference
4.4 Trustworthiness
Trust is earned through consistent editorial behaviour, transparent practices, and accountable reporting:
- Every article carries a visible author byline linked to a full author profile page
- Publication and update dates are displayed on every article
- Our editorial policy, corrections policy, and contact information are publicly accessible
- We are transparent about our commercial relationships and content disclosure practices
- We respond to reader corrections, complaints, and editorial concerns through our documented grievance process
4.5 Author Profile Requirements
All iGamingXP authors maintain a published author profile page which must include:
| Full name | Authors publish under their real name. Pen names require editorial approval and disclosure. |
| Professional photo | Recent, professional-quality headshot. Minimum 400×400px. |
| Professional bio | 80-150 words covering relevant expertise, professional background, and areas of specialisation. |
| Coverage areas | Clear listing of editorial specialisms: regulation, technology, esports, events, etc. |
| Published articles | Link to full archive of articles published on iGamingXP. |
| Professional links | LinkedIn profile or equivalent professional credential where available. |
| Contact | Editorial contact route for reader enquiries, corrections, or tips. |
5. YMYL Policy – Your Money or Your Life
| What is YMYL? Google classifies certain content categories as ‘Your Money or Your Life‘ (YMYL) because they have the potential to significantly affect a reader’s financial situation, health, safety, legal standing, or life decisions. Content in these categories is held to a higher standard of accuracy, expertise, and trust.iGamingXP recognises that our coverage of financial markets, investment activity, regulatory and legal developments, consumer protection, and the online gaming sector touches YMYL-adjacent territory. We take this responsibility seriously and apply elevated editorial standards to all content in these areas. |
5.1 How YMYL Standards Apply to iGamingXP
The following content categories on iGamingXP are treated as YMYL-adjacent and subject to elevated editorial standards:
| Content Category | YMYL Risk |
| Regulatory & Legal | May influence compliance decisions |
| Financial & Investment | May influence investment decisions |
| Consumer Protection | May affect consumer choices regarding operators |
| Market Data & Forecasts | May influence business decisions |
| Technology Security | May affect platform or data security decisions |
5.2 YMYL Editorial Commitments
- We do not make claims, recommendations, or statements of certainty in areas where outcomes are uncertain, contested, or jurisdiction-dependent
- All content in YMYL-adjacent categories is reviewed by a senior editor before publication
- Legal, regulatory, and financial content includes explicit disclaimers where appropriate: ‘This article is for informational purposes only and does not constitute legal, financial, or regulatory advice’
- We do not publish speculative or predictive content as if it were confirmed fact in YMYL areas
- Sources for all YMYL-relevant factual claims are cited with direct links to the primary source document
- iGamingXP does not recommend specific gambling operators, platforms, or products to readers. References to these businesses are purely journalistic and do not constitute endorsement
- We update YMYL-relevant content promptly when regulatory, legal, or market conditions change
- Reader comments and third-party contributions in YMYL areas are reviewed before publication
6. Google News Publisher Compliance
iGamingXP is committed to full compliance with Google News Publisher Policies and Google’s general content quality guidelines. The following standards are maintained across all published content:
6. Responsible Journalism Commitments
6.1 Sensitive Topic Handling
iGamingXP operates in a sector that intersects with sensitive societal topics including problem gambling, consumer financial harm, minors’ exposure to gaming content, and regulatory enforcement. We handle these topics with appropriate care:
- Coverage of problem gambling and gambling harm is handled sensitively and does not sensationalise individual cases
- We do not publish content that could be used to circumvent regulatory requirements or consumer protections
- Coverage of legal enforcement actions references the presumption of innocence in active proceedings
- Victim-identifying information in cases involving harm is anonymised or omitted unless consent has been given
- We signpost relevant support resources (GamCare, BeGambleAware, NCPG) in content covering gambling harm topics
6.2 Source Protection
We protect the confidentiality of sources who provide information under agreed terms of anonymity. Editorial decisions regarding source protection are made by senior editorial staff and are not subject to commercial pressure or override.
6.3 Conflict of Interest Policy
iGamingXP editorial staff are required to disclose any financial interests, personal relationships, or professional affiliations that could create a real or perceived conflict of interest in covering specific companies, individuals, or topics. Editors review disclosed conflicts and reassign coverage where necessary.
7. Content Types & Labelling
Readers should always be able to identify the nature of the content they are reading. iGamingXP uses explicit labels for all content types:
| Content Label | Definition & Standards |
| News | Factual reporting of recent events, announcements, and developments. Verified, attributed, and impartial. |
| Analysis | Editorial examination of news events or trends. Author perspective clearly identified. Opinion distinguished from fact. |
| Opinion | The clearly identified personal view of a named author or guest contributor. Labelled ‘Opinion:’ in headline and byline. |
| Interview | Direct Q&A with a named industry professional. Questions and context provided. Not edited to change the interviewee’s meaning. |
| Event Coverage | Original reporting from industry conferences, exhibitions, and events. Clearly identified as event-sourced content. |
| Market Report | Summary or analysis of third-party research reports. Source, publisher, and date of the original report clearly stated. |
| Press Release | Verbatim or summarised company announcement. Labelled ‘Press Release’ and attributed to the issuing organisation. |
| Sponsored | Content produced in commercial partnership. Labelled ‘Sponsored Content’ or ‘Paid Partnership’ prominently before the body begins. |
| Guide / Explainer | Educational content explaining industry concepts, processes, or terminology. Reviewed for accuracy and currency. |
8. Editorial Complaints & Grievance Process
iGamingXP takes reader feedback, complaints, and correction requests seriously. We operate a documented editorial grievance process in compliance with India’s IT (Intermediary Guidelines) Rules 2021 and international best practice for digital publishers.
| Grievance Officer | Designated editorial contact responsible for handling all complaints, correction requests, and regulatory enquiries. |
| Contact Email | grievance@igamingxp.com – dedicated address for editorial and data protection matters. |
| Acknowledgement | All complaints acknowledged within 24 hours of receipt. |
| Initial Review | Editorial team reviews complaint within 48 hours and determines appropriate action. |
| Resolution | Corrections, updates, or formal responses provided within 15 working days of complaint receipt. |
| Escalation | Unresolved complaints may be escalated to the Editorial Director. Final editorial decisions are made at Director level. |
| Regulatory Complaints | Readers may also refer complaints to applicable press or digital standards regulators in their jurisdiction. |
9. Contact Us
For editorial enquiries, press releases, event coverage requests, interview proposals, corrections, partnership discussions, or any other editorial matter, please contact our team:
| iGamingXP EditorialGeneral Editorial: grievance@igamingxp.comPress Releases: Submit via igamingxp.com/contactEvent Coverage: Contact editorial team via emailCorrections: grievance@igamingxp.com – Subject: Correction RequestAddress: 7 Temasek Boulevard, #12-07, Suntec Tower One, Singapore 038987Website: igamingxp.com | Response within 24–48 hours |