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SBC Summit Tbilisi 2025: This September, more than 2,000 industry executives will gather at SBC Summit Tbilisi 2025. The event promises a packed agenda covering everything from multi-regional compliance to localised marketing strategies and the latest innovations shaping Eastern Europe and Central Asia.
Hosted in conjunction with SMH Global, SBC Summit Tbilisi 2025 provides delegates with the opportunity to meet and learn directly from regional leaders who are deeply familiar with the markets, from cultural nuances to player preferences.
Local Strategies and Smarter Marketing
One of the big focuses of the summit is helping brands understand how to tailor their marketing for local audiences while staying compliant across different jurisdictions. Attendees will also delve into how artificial intelligence can be utilized to create more personalized and engaging player experiences.
Other discussions will highlight the digital shift for land-based casinos and the growing role of cryptocurrency among players in the region. Both are opening new doors for operators looking to innovate.
A Strong Appetite for Innovation
Rasmus Sojmark, CEO and Founder of SBC, summed up the opportunity perfectly: “The gaming industry in Eastern Europe and Central Asia is flourishing. Of course, regulation plays a big part, but what strikes me most is the region’s strong appetite for innovation.
That’s why we’ve dedicated the opening day to helping delegates understand how to make the most of these developments, so they leave with a clear idea of how to launch or grow their business here.”
SBC Summit Tbilisi 2025 will kick off with an opening address from Rasmus Sojmark and Lasha Machavariani, Founder of SMH Global.
Market Insights and Compliance Challenges
The first panel of the day, Eastern European Market Insights – Opportunities & Challenges in a Rapidly Evolving Landscape, will explore how brands can adapt their strategies to connect more effectively with regional audiences. Speakers include Adam Lamentowicz (GM, Superbet), Dainis Niedra (COO, Enlabs – Entain), and Liutauras Ulevičius (President, National Gambling and Gaming Business Association), with Tamar Badashvili (Deputy CEO, Aviator Studio) moderating the discussion.
Next, the spotlight turns to compliance. The session Regulating the Future: Navigating Compliance in iGaming will look at how operators can deal with complex regulatory frameworks. Panellists Milica Delevic (Co-Founder & Head of Legal, DeleWhite), Ilya Machavariani (CEO & Senior Partner, 4H Agency), Andreas Ditsche (CEO, iGaming.com), and Giorgi Tsamalaidze (CLO, Random Systems Georgia) will share their expertise. The panel will be led by Quirino Mancini (Partner / Director, WH Italy). Expect deep dives into taxation, GDPR, and responsible gambling laws.
SBC Summit Tbilisi 2025: The Role of AI in Gaming
The session, The AI Evolution: Personalising Gaming Experiences at Scale, will bring together leading operators to talk about how AI is transforming the player journey. Speakers include Irakli Davarashvili (CEO & Co-Founder, Promofy.ai), Rafael Kobalyan (Head of Technology, Vbet), Denis Kosinsky (COO, NuxGame), and Gagi Ninoshvili (Head of Casino Products, Betlive). They’ll share real-world examples of how AI can be used to tailor offers, improve engagement, and even strengthen safer gambling practices.
SBC Summit Tbilisi 2025: Spotlight on the Caucasus
The Caucasus region, fast emerging as an iGaming hub, will be the focus of Unlocking the Potential of the Caucasus Region – A Rising iGaming Hub. Panelists Giorgi Gvenetadze (CCO, Flutter CEE), Ella Hakobyan (Legal Counsel, Totogaming), Akaki Meladze (Co-founder, Singular), Varlam Sakhvadze (Head of CRM Department, Betlive), and Ivan Kurochkin (Partner & Head of Eastern Europe Desk, 4H Agency) will share their views on the market outlook, key growth trends, and how the region can expand into Central Asia and the Middle East.
SBC Summit Tbilisi 2025: Innovation in Casinos and Crypto
Two more sessions will highlight new opportunities in both land-based and online gaming. Brick & Beyond: The Role of Land-Based Casinos Today and Tomorrow will look at how traditional casinos can stay relevant as digital competition grows. Meanwhile, Cryptocurrency Adoption in iGaming – Balancing Risks & Rewards will focus on how crypto payments are streamlining transactions, improving security, and opening up new markets for operators.
SBC Summit Tbilisi 2025: Tickets and Passes
If you’re planning to attend, there are several ticket options.
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Full Event Pass: Includes access to the exhibition floor, all conference sessions, the opening and closing networking parties, plus free breakfast, lunch, hot and cold drinks throughout the event. Networking parties also come with complimentary drinks.
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Group Tickets: Bring your team and save $50 per ticket when purchasing three or more passes.
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Complimentary Tickets: Available for operators and affiliates, subject to application.
Now’s the time to secure your spot at SBC Summit Tbilisi 2025 and be part of the conversations shaping the future of gaming across Eastern Europe and Central Asia.
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