An unexpected incident was reported during the SiGMA Africa conference after a fire broke out at one of the exhibition stands. According to information shared online, the booth belonging to Choice Gaming was damaged by a fire during the night while the event was taking place.
The situation quickly drew attention from people attending the conference, as several companies from the iGaming and sports betting industry were participating in the exhibition.
Incident Shared Through Social Media
Information about the fire first appeared through a social media post by Afanasyev. In his message, he stated that the Choice Gaming stand had caught fire overnight during the SiGMA Africa event.
Afanasyev is known in the gaming and sports data industry. He previously worked as the Chief Product Officer at Liga Stavok and currently holds a director level position at Sportradar, a company that focuses on sports data services and integrity monitoring.
His post suggested that the stand belonging to Choice Gaming was completely damaged in the incident.
Nearby Booths May Also Have Been Affected
The same report also mentioned that some nearby stands may have suffered damage as well. According to the information shared, booths belonging to Creedroomz, 22BET, and Melbet might have been affected by the fire.
All three companies are known in the online gambling and sports betting sector and were present at the SiGMA Africa exhibition to showcase their services.
However, there is currently no confirmed information about how much damage these stands may have suffered. It is also unclear whether the incident has disrupted their participation in the conference.
Organizers Release Official Statement
SiGMA Africa organizers confirmed that the situation has been handled and there were no injuries reported during the incident.
In their official statement, the organizers said they stand in full support of the companies affected by the incident, particularly Choice Gaming and CreedRoomz.
They also emphasized that safety remains the top priority for the event.
According to the statement, all individuals present at the venue were safe and no one was harmed. The affected areas were quickly cleared and proper checks were carried out to ensure the environment was safe for everyone attending the conference.
Safety Measures at Large Events
Large exhibitions like SiGMA Africa often include dozens or even hundreds of company booths displaying digital products, gaming equipment, and promotional setups. Because of the large number of electronic devices used at these stands, safety measures are usually put in place to reduce the risk of accidents.
These events typically include fire safety systems, emergency exits, and on-site security teams. In many cases, quick action from staff helps prevent incidents from spreading to other areas.
It is still unclear how the situation at the Choice Gaming booth was handled or how quickly the fire was controlled.
Awaiting More Information
For now, many details about the incident remain uncertain. There is no official confirmation about the full scale of the damage, and it is also not known whether any injuries occurred during the fire.
Both the event organizers and the companies involved are expected to release statements once more information becomes available.
Until then, the incident remains under discussion within the iGaming community as people wait for official updates from the SiGMA Africa organizers.
Also Read: SPiCE South Asia 2026: A Strategic Meeting Point For The Region’s Gaming Ecosystem
