The Dutch gambling regulator, Kansspelautoriteit, has increased its action against illegal gambling promotions on social media. On 7 May 2026, the authority confirmed that it sent more than 4,600 reports to Meta during April over gambling advertisements linked to unlicensed operators.
The regulator said illegal gambling websites are becoming more active online, especially on platforms like Facebook and Instagram. Because millions of people use social media every day, the KSA believes these advertisements can easily reach vulnerable users and young audiences.
KSA Focuses on Illegal Gambling Marketing
According to the KSA, stopping illegal gambling remains one of its biggest priorities in 2026. The authority explained that many illegal operators use aggressive online marketing to attract players in the Netherlands even though they do not hold a Dutch licence.
The regulator also warned that many of these advertisements try to look trustworthy. Some promotions reportedly use the names, photos, logos, and branding of famous Dutch athletes and major companies. This can make it difficult for players to know whether a gambling site is legal or not.
The KSA said many users do not always check if an operator has an official licence before signing up. Because of this, the authority is increasing its monitoring efforts and reporting illegal content directly to large technology companies like Meta.
Social Media Becoming a Bigger Concern
The regulator explained that social media platforms are now one of the main ways illegal gambling brands reach customers. Ads can spread very quickly online and often appear in users’ feeds without warning.
To deal with this problem, the KSA is working together with different companies and organisations through a special alliance focused on illegal gambling activity. During a recent meeting, members discussed the latest trends connected to gambling advertisements on social media.
One major topic was how businesses can better protect their trademarks and logos from being misused by illegal gambling websites. The group also shared ideas on how online platforms can respond faster to harmful advertisements.
More Action Could Follow
The KSA said the results of these discussions will help the regulator take stronger and more effective action in the future. The authority added that illegal gambling companies may face heavy penalties, including fines and measures aimed at disrupting their online operations.
In the Netherlands, online gambling is only legal through operators that hold an official licence from the regulator. The KSA continues to warn players to check whether a platform is licensed before depositing money or sharing personal information.
Experts believe stricter monitoring of social media could become an important part of gambling regulation across Europe. As illegal operators continue using digital platforms for promotion, regulators are expected to increase cooperation with tech companies to remove harmful advertisements faster.
The latest move by the KSA shows that regulators are no longer focusing only on gambling websites themselves. Social media advertising, influencer promotions, and fake brand partnerships are now becoming major targets in the fight against illegal online gambling.
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