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Starting an online casino can be exciting, but it’s important to choose the right setup from the beginning. One of the biggest choices new operators face is whether to go for a White Label Casino or a Standalone Casino. In this article, we will explain both in simple terms and help you understand the benefits, costs, and things to watch out for.
What Is a White Label Casino?
A White Label Casino is like a ready-made casino. It comes with a gaming license, payment options, and a working platform already set up. All you need to do is choose your design, add your brand name, and start promoting it.
Why White Label Might Be Right for You
Here are the main reasons many people start with a White Label casino:
- Faster launch: Since the platform is already built, your casino can go live quickly.
- Lower setup cost: It usually starts around €35,000, which includes licensing, design, and payment systems.
- No extra staff needed: You don’t need to build a big team for tech, payments, or legal tasks.
- Focus on marketing: You can put your energy into growing your player base while the provider manages the rest.
This is a great option if you are new to the iGaming industry or want to test your idea before investing more.
But What Are the Downsides?
White Label casinos are simple to start, but they also come with limits:
- Higher monthly fees: Providers usually take a bigger share of your earnings to cover their own costs.
- Less control: You cannot fully customize the platform. Some settings and features may be locked.
- Limited growth: If your brand grows fast, you may outgrow the White Label system and need to move to a bigger solution.
So, while the entry is easier, your profits may be lower, and your flexibility is limited.
What About Standalone Casinos?
A Standalone Casino is a fully independent platform. You get your own gaming license, payment systems, software, and total control.
This option is best for those who:
- Want full control over operations and branding
- Plan to grow a big business in the long term
- Have a larger budget (costs are higher than White Label)
- Are ready to manage a team and handle legal issues
Standalone casinos give you better profit margins and more room to grow but come with bigger responsibilities.
White Label vs. Standalone: Quick Comparison
| Feature | White Label Casino | Standalone Casino |
| Start-up Cost | Low (from €35,000) | High (often €100,000+) |
| Time to Launch | Very Fast | Takes Months |
| License Included? | Yes | You need to get your own |
| Platform Customization | Limited | Full Control |
| Revenue Share | Higher | Lower (you keep more) |
| Support & Maintenance | Handled by Provider | You manage everything |
| Ideal For | Beginners, Low Budget | Experienced, Long-Term Plans |
A Smart Tip: Start Simple, Then Scale
If you’re unsure, starting with a White Label can be a smart way to learn the business. As you grow, you can always upgrade to a Standalone solution later. Many successful iGaming businesses started this way.
And remember no matter what option you choose, having a good marketing plan is key. Even the best platform will not bring profits unless players find and trust your brand.
What’s New in the Industry?
There are some big changes happening in gaming regulations, especially in Curacao, which is one of the popular places for White Label licenses. It’s good to keep an eye on such updates because they can affect your business model.
Also Read: Ready or Not: How To Get An S Rank On Every Mission
