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Global Operators and the C-Suite: Why SBC Summit 2025 is the ‘Must-Attend’ Event for Industry Leaders
The SBC Summit 2025 has once again lived up to its title of the “greatest show in gaming.” With over 30,000 delegates from 150 countries, the event proved why it is the most powerful meeting point for the gambling industry.
One of the biggest highlights this year was the strong presence of operators and C-level executives. The operator segment saw a huge 31% increase in attendance, while more than 5,900 C-level leaders walked the floors of the summit. Around 600 executives also joined the exclusive SBC Leaders Summit, making it the ultimate space for top-level networking.
Operators at the Heart of the Summit
For the world’s leading operators like Flutter Entertainment, Betsson Group, and Entain, SBC Summit is more than just another event. It has become a fixed part of their yearly calendar a place to meet partners, discuss strategies, and showcase innovations.
Jesper Svensson, CEO of Betsson Group, called it “a yearly occurrence,” highlighting the unmatched chance to meet the global community in one place. Similarly, Dan Taylor, CEO of Flutter International, praised the efficiency of the Leaders Summit, calling it “a great opportunity to meet other chief executives from businesses around the world.”
A Truly Global Meeting Point
The summit’s reach was evident in the diversity of attendees. Ivan Gojic, Chief Sportsbook Officer at Entain, pointed out how the event brought together people from regions like Eastern Europe and South America. This mix of voices and experiences made the event a hub for knowledge-sharing and cross-border partnerships.
Other operators also shared their unique takeaways:
- Codere Online: Represented by Noelia Groisman, who said the event is a place where “you can start the day with an idea and end it with the whole picture complete.”
- NetBet: CEO Marcel Prioteasa noted the presence of top decision-makers who are shaping industry trends.
- BetMGM: Director of Affiliate Marketing Sarah Sabo found the Affiliate Leaders Summit “incredibly valuable” for building niche partnerships.
- OPAP (Greece’s national lottery operator): Online Casino Director George Anestis highlighted how the exhibition covered “everything from platforms to affiliates.”
Operator Highlights from the Stage and Beyond
- Big names also made their mark on stage. Flutter International’s Dan Taylor and Betsson Group’s Jesper Svensson both featured on the Super CEO Panel, offering insights into the industry’s future.
- Betsson Group further showcased its strength by winning Gold for Casino Operator of the Year and Silver for Operator of the Year at the SBC Awards, proving why it remains a leader across multiple markets.
- Entain’s Ivan Gojic added weight to the event’s global flavor, while BetMGM’s Sarah Sabo emphasized the summit’s role in affiliate growth. Codere Online brought in perspectives from Latin America, while OPAP and NetBet showed the importance of established operators in shaping conversations.
Why SBC Summit 2025 is a Non-Negotiable Event
With unmatched scale, diversity, and senior participation, the SBC Summit has made one thing clear: operators cannot afford to miss it. From shaping strategies to forming partnerships, the event offers everything under one roof.
For global operators, the summit is not just another industry gathering. It is the ultimate place to exchange ideas, explore new markets, and drive growth in a rapidly evolving industry.
About the Compines
- Flutter International, the global operator behind brands like FanDuel, PokerStars, and Paddy Power, made a strong impression at the summit. CEO Dan Taylor was featured on the Super CEO Panel and also attended the exclusive SBC Leaders Summit. His presence highlighted the event’s unmatched role as a top global meeting point for C-level executives.
- Betsson Group also stood out with CEO Jesper Svensson on the Super CEO Panel. He described the event as a “yearly occurrence” for its global networking value. The group’s strong performance was further validated at the SBC Awards, where it secured Gold for Casino Operator of the Year and Silver for Operator of the Year, reinforcing its position as a top-tier operator across its B2C brands.
- Entain, the large operator behind brands like Bwin, Ladbrokes, and Coral, was represented by Chief Sportsbook Officer Ivan Gojic. He praised the summit’s global diversity, pointing to the strong presence of attendees from Eastern Europe and South America. His comments underscored the event’s importance for globally diversified operators seeking market-specific insights and partnerships.
- BetMGM, the major U.S. joint venture operator, was represented by Director of Affiliate Marketing Sarah Sabo. She highlighted the value of the Affiliate Leaders Summit, calling it invaluable for building affiliate partnerships and gaining specialized knowledge. Her participation showed that even U.S.-focused operators recognize SBC as a key growth platform.
- Codere Online, a Nasdaq-listed sports-betting and casino operator, was represented by Noelia Groisman. She described the event’s holistic value, saying it’s a place where one can “start the day with an idea and end it with the whole picture complete.” Her insights reflected the summit’s strategic importance for growth operators, particularly those targeting Latin America, where attendance surged by 78.2%.
- OPAP, Greece’s national lottery and gaming operator, was highlighted by Online Casino Director George Anestis. He emphasized the comprehensive nature of the exhibition, noting that everything from platforms to affiliates was covered, making it a complete sourcing and business development hub for established operators.
- NetBet, a consumer-facing online casino and sportsbook operator, also praised the quality of the summit. CEO Marcel Prioteasa pointed out the high caliber of attendees, noting that senior decision-makers present at the event play a major role in setting market trends. His comments reinforced the summit’s reputation as a gathering point for leaders shaping the industry’s future.
Also Read: SBC Summit Tbilisi 2025: Shaping The Future Of Gaming In Eastern Europe And Central Asia
