Boomerang Partners, a well-known affiliate marketing agency, has completed the first year of its strategic partnership with the iconic football club AC Milan. This collaboration has created new ways for brands and clubs to connect with fans, partners, and the global sports community.
In the past year, the partnership has seen major developments both online and offline. From gaining worldwide attention to helping the affiliate program grow, this partnership has become an example of how a strong brand and club relationship can work in the iGaming industry.
Key Achievements in the First Year
Boomerang Partners has seen big success in its affiliate marketing efforts during the partnership with AC Milan:
- A 194% growth in sports traffic across Boomerang’s affiliate ecosystem
- An 81% increase in audience interest in sports
- A 23% rise in Boomerang brand loyalty
- More than 30 exclusive partner campaigns launched
- Over 1,000 media mentions reaching a global audience of 320 million+
- More than 1 million impressions on Boomerang’s platforms from AC Milan-related content
The partnership has also improved Boomerang’s brand value and visibility in the market. Some major highlights include:
- Hosting the Golden Boomerang Awards 2025 ceremony at the San Siro stadium
- Participation of AC Milan Legends like Andrea Pirlo, Serginho, and Massimo Ambrosini in Boomerang events
- Over 200 Boomerang partners visiting San Siro, with the derby against Inter FC on February 2, 2025, being the most attended
- Distribution of more than 500 merchandising items to guests and partners
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, shared his thoughts:
“For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”
Boomerang’s partners also enjoyed several benefits through this collaboration. They received access to exclusive campaigns, marketing materials, and even the chance to visit the famous San Siro stadium.
From AC Milan’s side, the partnership helped them connect more closely with fans across Europe. Many fans were able to enjoy giveaways, attend matches, and even meet football legends through this collaboration.
As Boomerang and AC Milan enter their second year of partnership, both sides are hopeful for more success and memorable achievements. They aim to remain one of the most effective partnerships in the sports and affiliate marketing industry.
About Boomerang
Boomerang Partners is a fast-growing global brand offering multiple services. It is the Official Regional Partner of AC Milan. In 2024, Boomerang launched the Golden Boomerang Awards a global tournament for affiliate teams. Over 400 teams joined the second season in 2025. The company also launched six new products in 2024, increasing its user base by nearly 1.5 times.
Boomerang operates 17+ brands across 40+ markets, offering affiliate and entertainment services in line with local regulations. Their products include personalized bonuses and 24/7 multilingual support.
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