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Boomerang Partners Celebrates One-Year Anniversary with AC Milan at iGB L!VE London: Boomerang Partners made a strong impression at iGB L!VE London on July 2–3, drawing crowds and excitement as they celebrated the first anniversary of their strategic partnership with football powerhouse AC Milan.
As one of the most talked-about booths at the event, Boomerang marked the milestone with energy, entertainment, and football-themed fun. Their collaboration with AC Milan, where Boomerang serves as the Official Regional Partner, began exactly a year ago, making the celebration at this year’s iGB event all the more symbolic.
A Booth That Stole the Show
Over two days, more than 1,000 people visited the Boomerang booth. One of the biggest highlights was the Penalty Challenge, where over 900 guests tried out their football skills. There were also two raffles — one held at the booth and another online on Boomerang’s Instagram.
The winner of the in-person raffle was Saad Shaikh, a data engineer at Betzoo Media. He won premium tickets to the famous AC Milan vs. Inter FC match. Excited about his win, he said:
“This is my first time in iGB. My experience was truly great, and thank you again for giving me the opportunity to have a good time and enjoy the experience I’ll have in Milan. I haven’t been to Milan before. Back in my old days, my family went. Yeah, so this is my second chance. And thank you, Boomerang, for giving me this opportunity.”
The second draw, held online, offered fans the chance to win tickets to an AC Milan match in either the Serie A or Coppa Italia competitions.
Marking a Milestone Year
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, reflected on the success of the event and the milestone partnership:
“We are very pleased with Boomerang Partners’ participation in iGB L!VE London. It is symbolic that, a year ago at iGB, we announced our strategic partnership with AC Milan. We celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. We were delighted to welcome hundreds of guests to our booth, highlighting once again the prestige of our partnership with AC Milan in the industry. We have many more joint projects ahead of us, and we are sure that we will be able to surprise everyone.”
Results That Speak Volumes
Beyond the fanfare, Boomerang’s presence at iGB L!VE London also brought strong business outcomes. The agency conducted over 120 business meetings during the event and signed 15 new partnership agreements, showing that Boomerang continues to be a serious player in the affiliate marketing and digital entertainment space.
Entering its second year of partnership with AC Milan, Boomerang remains focused on its bold mission to “Live without limits.” The celebration at iGB L!VE London made it clear that this is a brand with both ambition and heart, uniting sports, technology, and community on a global stage.
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