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Team Vitality has announced a multi-year partnership with betting giant Stake, making it the official international sponsor of the organization’s Counter-Strike 2 (CS2) team.
Stake Expands into Esports
The collaboration marks a major step for Stake as it moves into the competitive gaming industry. Already known for sponsoring Formula 1, MMA, and football, Stake is now entering esports with Team Vitality.
As part of the deal, Stake’s logo will appear on Team Vitality’s CS2 jerseys, specifically on the front and left collarbone. Fans will see the new kit for the first time at IEM Cologne, one of the biggest events on the CS2 calendar. With millions of viewers worldwide, this event is an ideal stage to officially launch the partnership.
In addition to jersey branding, Stake will gain strong digital visibility across Team Vitality’s platforms. Both organisations also plan to create co-produced premium content and exclusive behind-the-scenes access for fans throughout the season.
A Big Moment for Team Vitality
The partnership comes at a time when Team Vitality is performing at its peak. In 2024, the team won back-to-back major titles, including the ESL Grand Slam and the BLAST Austin Major, solidifying its position as one of the strongest CS2 teams in the world.
“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights,” said Vas Roberts, co-CEO of Team Vitality.
Stake’s Vision for Esports
For Stake, this agreement is a big step into top-tier esports.
“This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena,” said Akhil Sarin, Chief Marketing Officer at Stake.
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