Table of Contents
The Dutch gambling regulator, Kansspelautoriteit (KSA), says that the new ban on gambling sponsorships in sports has gone into effect smoothly since July 1. Most sports clubs and gambling companies have followed the new rules, with only a few minor slip-ups that were quickly handled.
Visible Gambling Ads Drop Significantly
Since the ban began, there’s been a clear drop in gambling-related logos and ads in sports stadiums, on team kits, and during broadcasts. According to the KSA, most companies and sports organizations have cooperated fully, making the transition pretty seamless.
Still, a few rule-breaks popped up in the first few days. Some teams were seen using gear that still showed the names or logos of gambling sponsors. In those cases, the KSA stepped in with official warnings and asked for the logos to be removed right away. They also reminded everyone that further violations could lead to fines.
Clubs Face Practical Challenges
Some clubs, especially smaller ones, had a tough time adjusting. For example, one football team wore last season’s kit with a gambling sponsor still on it for a pre-season match. To follow the new rules, they covered up the logo and kept the media away to avoid showing it in public. It’s a good example of how the new rules can create real-world challenges for teams scrambling to make changes.
Before the ban kicked in, the KSA had already told licensed operators to expect closer monitoring. The regulator says it will continue keeping a close eye on things and won’t hesitate to take action when needed. They are especially focused on making sure no one tries to sneak around the ban through indirect or sneaky branding tactics.
Part of a Broader Regulatory Push
This sponsorship ban is just one part of a broader push to tighten up gambling regulations in the Netherlands. Other recent steps include stricter ad rules, deposit limits, more detailed background checks, and tougher financial penalties. Altogether, these changes aim to reduce gambling-related problems and make the industry more responsible.
ALSO READ: Esports World Cup 2025: Prize Pool, Games And Club
