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The World’s Gaming Capital in 2026: Barcelona will once again become the global hub for gaming as ICE 2026 welcomes innovators, regulators, creators, and brands from every corner of the world. Designed to inspire, connect, and transform the industry, ICE Barcelona offers three days filled with groundbreaking technology, new ideas, and valuable networking opportunities.
The Numbers Behind the Momentum
ICE continues to grow as the largest event in the gaming industry. This year’s edition will welcome:
• 600+ exhibitors showcasing new products and solutions
• Over 65,000 visitors across three high-energy days
• 300+ regulators, forming the largest regulatory assembly in gaming
• 200+ speakers sharing expert insights
If you want to see where gaming is heading, this is the event to attend.
World Gaming Week: A Meeting of Global Minds
The World Gaming Forum is the premium leadership experience of the week. It brings together top executives, policymakers, regulators, and associations to discuss strategy, policy, and technology. With more than 1,200 delegates from over 79 countries, it sets the tone for gaming’s global future.
Pitch ICE: Where Tomorrow’s Leaders Take the Stage
Pitch ICE returns to showcase a new generation of innovators who are shaping the future of gaming technology. Hosting its largest edition to date, this event will feature start-ups presenting their ideas to investors, partners, and industry leaders. With almost three times more applications than in previous years, Pitch ICE 2026 highlights a thriving innovation landscape.
Final submissions close Friday, 28th November at 11:59 PM.
Reimagining Responsible Play: The ICE Innovators Challenge
Created in partnership with Microsoft, the ICE Innovators Challenge invites AI-powered ideas that can improve responsible play and create safer gaming environments. Finalists will receive mentorship and support from Microsoft to help turn their concepts into working prototypes. This initiative blends technology with meaningful impact.
The Sustainable Gambling Zone Returns
One of ICE’s most important features returns with a larger footprint between Halls 4 and 5. This open and interactive space brings together regulators, operators, suppliers, and charities to explore new technologies, hear real stories, and collaborate on building safer global gaming practices.
The Ultimate VIP Experience
With a VIP Package, guests gain access to the VIP Lounge presented by OpenBet. This elegant space offers a quiet environment for high-level meetings or a moment of relaxation. It is perfect for those looking to elevate their ICE experience.
Advancing Global Regulation
ICE plays a key role in supporting safer and more transparent gaming markets. A new programme tailored for regulators and legislators provides opportunities to share experiences, address illegal markets, and guide future policy decisions.
The Enterprise Stage: Innovation at the Center
The Enterprise Stage is the new innovation hub of ICE 2026, replacing the former Centre Stage. It hosts tech-driven presentations, demos, and highlight events such as the ICE Accelerator, ECA Awards, Tribal Partnerships, and the ICE Innovators Challenge. Whether your interest is AI, fintech, or cloud technology, this is the place to connect and learn.
ICE Esports Arena Powered by Oddin.gg
This year’s esports arena features an action-packed EA Sports FC tournament. Pro players from across the globe will compete for a $10,000 cash prize, bringing fast-paced energy and excitement to the show floor.
DEIB for a Stronger Future
As gaming expands into new territories and audiences, diversity and inclusion are essential. ICE Barcelona 2026 will host three days of workshops, sessions, and networking events focused on helping the industry create more inclusive content, leadership, and user experiences.
Empowering Start-Ups Through ICE Accelerator
The ICE Accelerator programme connects high-potential start-ups with investors, mentors, and industry partners. Its goal is to support fast growth and bring fresh thinking to the global iGaming sector.
Event Information
Fira de Barcelona
Av. Joan Carles I, 64, 08908 Barcelona, Spain
- Monday 19 January 2026, 10:00 to 18:00 CET
- Tuesday 20 January 2026, 10:00 to 18:00 CET
- Wednesday 21 January 2026, 10:00 to 16:00 CET
Be part of the next chapter of gaming innovation. Register today.
