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Top industry leaders influencing the direction of iGaming marketing will be present at the eagerly awaited first iGaming MarTech Amsterdam in precisely one month! This two-day event, which will take place from July 24 to 25 at the Novotel Amsterdam City in Amsterdam, Netherlands, promises astute strategy, forward-thinking ideas, and the kind of deep networking that leads to genuine change.
This is where marketers cut through the noise. Expect a room full of senior decision-makers who make the difference in iGaming, as well as practical insights into SEO, MarTech, and compliance from top experts who have done the work.
Daniel Lux, CEO and SEO Consultant at Linxact, Provides Exclusive Details
Daniel Lux, one of our featured headline speakers, offered some insightful thoughts ahead of iGaming MarTech Amsterdam 2025.
When asked how SEO can help iGaming brands build trust and remain compliant in tightly regulated markets, Daniel highlighted the importance of brand protection:
- “Brand searches should land on the licensed operator, not on imitators. Brand protection SEO fills page one with official pages, monitors hijacks, and clears copycats, keeping regulators and players confident.”
We also asked Daniel which SEO tactics have proven most effective when entering new regulated or semi-regulated regions, to which he responded:
- “On-page optimisation covering content depth, entity markup, legal notes, and wrapping JavaScript-heavy sites in an SEO-ready shell”
- “Authority building through PBN and parasite placements strengthened by tier two links, steered by insights from Linxact Lens”
- “Traffic manipulation”
With Google’s algorithm evolving rapidly and becoming more sophisticated through AI integration, staying visible has become more challenging than ever. Daniel shared how he adapts:
“Google AI Overview rewards clear entity signals. I create them with guest articles that name the brand early, rich structured data, and frequent expert updates. After each core update, I measure impact, adjust fast, and track rivals with Linxact Lens.”
He also emphasized the special benefit of being surrounded by the best marketing minds in the business:
“iGaming MarTech Amsterdam brings together people driving acquisition, retention, and compliance tech. One trip delivers proven tactics and strong partners without months of trial and error.”
Ahead of the esteemed industry leaders taking the stage, prepare yourself:
- Akili Polee, CEO, The Revenue Avenue
- Alexis Wicén, CEO & Founder, Unibo
- Andreas Ioannou, CEO, Everneed AI
- Andrew Pearson, Managing Director, Intelligencia
- Arie Ben-Ari, CEO & Founder, LionSun Holdings
- Arjan Korstjens, Course Director, Casino Marketing Academy
- Claudia Wegner, Legal and Compliance Advisor, Rechtsanwältin Wegner
- Daniel Lux, CEO & SEO Consultant, Linxact
- Deborah Conte-Santoro, Head of Customer Experience Marketing, Swiss Casinos Holding AG
- Dr. Andreas Huber, Attorney at Law, HUBER LAWFIRM
- Elliott Rayner, Director Marketing & Growth, OWOW Agency
- Emma-Elizabeth Byrne, Director of Publishing, Gentoo Media
- Filip Janczak, Co-Founder & Head of Performance Marketing, Creatos Media
- Francesco Postiglione, CEO, Casumo
- Frank Op de Woerd, CEO, CasinoNieuws.nl
- Hank Hoffmeier, Director of Operations, kickbox
- Henk Wolff, Marketing & Strategic Director, iGaming Consultancy
- Ivana Flynn, SEO Consultant, iGaming Inspiration
- Izabela Janczak, Co-Founder & Head of Search Marketing, Creatos Media
- Julia Logan, SEO Consultant, IrishWonder’s SEO Consulting
- Lars Westhoff, Founder & Attorney at Law, Westhoff Van Namen B.V.
- Luke Kenna, Senior Market Growth Strategist, ICS-Digital
- Mark McGuinness, Chief Marketing Officer, DevilFish Poker
- Martin Arendts, Founder / General Member, ARENDTS ANWÄLTE / IMGL
- Martin Calvert, Marketing Director, ICS-digital LLP
- Matthias S. Kaiser, Managing Director, Tipico Services Malta Ltd
- Mohammad Farzan Ibne Kabir, Brand Ambassador, Snap Inc.
- Nemanja Lazarevic, Founder & CEO, Teamwork
- Nicolas Morel, Director, Uncliched
- Silvy Argenziano, SEO Manager, LeoVegas Group
- Viktoria Soltesz, Founder & CEO, PSP Angels
AND MANY MORE!
Don’t Miss These Key Topics on the Agenda:
- Navigating the Future of Marketing Technology: Innovations and Strategies for the Evolving iGaming Landscape
- New iGaming Markets to Keep an Eye on: Prospects and Difficulties
- Cross-Platform Marketing Techniques: Guaranteeing a Smooth Gaming Experience
- AI-Powered SEO Wins and Losses: Handling the Changing Search Environment
Speaking Your Players’ Language: Boosting Your iGaming Brand with Localization and Multilingual SEO
Get Your Place: This Is Where Your Competitive Advantage Begins.
Book your spot now to avoid missing out and get ready to rethink iGaming marketing with new insights and insider strategies that might completely change your success!
Register now: https://www.eventus-international.com/igaming-martech
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