NODWIN Gaming, a prominent gaming and esports media company, has revealed a strategic partnership with JSW Sports, a leading sports promoter and dedicated sports management enterprise. This collaboration aims to effectively monetise and market gaming, esports, and cultural intellectual properties, reshaping the rapidly evolving esports ecosystem in India.
The alliance underscores NODWIN’s strategic shift towards positioning itself as a sports media company. Recognising the substantial audience and media overlaps between esports and traditional sports in India, this collaboration capitalises on NODWIN Gaming’s expertise in esports operations and content creation, complemented by JSW Sports’ extensive experience and footprint in sports, particularly through their well-established commercial vertical, working with over 150 clients in sports marketing.
Also Read: How to make money while gaming and playing Esports?
The collaboration will also concentrate on launching esports-focused intellectual properties in India, with a focus on educating the market and key stakeholders while creating optimal partnership platforms for brands and advertisers.
According to the announcement, NODWIN Gaming’s esports intellectual properties are celebrated for their broad appeal, offering diverse content to meet the entertainment needs of the gaming community. The partnership intends to showcase compelling storytelling within the esports domain, catering to the ever-evolving interests of the gaming community.
Expressing enthusiasm about the collaboration, Akshat Rathee, co-founder and MD of NODWIN Gaming, stated, “We at NODWIN Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. NODWIN Gaming’s technical know-how and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetisation of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”
Also Read: Top 5 Must-Try VR Games for an Immersive Experience: From Half-Life: Alyx to Beat Saber
Divyanshu Singh, COO of JSW Sports, commented on the partnership, “India has one of the largest esports viewing audiences in the world, estimated at roughly 150 million viewers. That number swells up to 290 million when you combine it with both esports playing titles and fans. In JSW Sports and NODWIN, we see two market leaders with the kind of synergies to capitalise on these trends and change the game when it comes to distributing and monetising esports content.”
The strategic approach encompasses sponsorship, media rights, activation, and influencers, creating a comprehensive framework to maximise the value of gaming and esports content. This partnership is poised to bring significant advancements to the esports landscape in India, promising new horizons in distribution and monetisation strategies.
