SBC Summit 2025 is returning from September 16 to 18 at the Feira Internacional de Lisboa (FIL) in Portugal, and once again, it’s putting a spotlight on one of the industry’s most important responsibilities: keeping players safe. A dedicated Player Protection stage will run throughout the event, offering attendees deep insight into how ethics, regulation, technology, and player behavior all come together in today’s gambling landscape.
“Player protection has rightly evolved from a regulatory checkbox to a core business strategy. As global frameworks tighten and consumer expectations rise, the operators that succeed long term will be those that genuinely embed safety into their model,” said Rasmus Sojmark, Founder and CEO of SBC.
With 30,000 delegates expected at the summit, the Player Protection Stage will explore the most pressing issues and showcase practical solutions, new research, and the latest technology designed to support safe and responsible gambling.
A Three-Day Focus on Player Safety
Each day of the summit will focus on a specific theme tied to player protection:
Tuesday, September 16 – Regulation
Day one will look at how regulations impact the industry, including whether strict rules are pushing players toward unlicensed markets. It will also explore the big question of responsibility: should operators, regulators, or a neutral third party handle player complaints?
Wednesday, September 17 – Research and Trends
The second day will dive into current trends and real-world solutions. Experts will discuss how AI is changing player interactions, why unlicensed websites still attract players, and how countries differ in handling affordability checks and risk management.
Thursday, September 18 – Tech:
On the final day, the focus shifts to innovation. Sessions will highlight new tools and tech that help keep players safe, including platform cooperation, AI-driven monitoring, and how protection efforts are evolving with the rise of cryptocurrency gaming.
Expert Speakers You Won’t Want to Miss
The stage will feature a strong lineup of voices in safer gambling, including:
Savo Bakmaz (CEO, Maxbet)
Dr Maris Catania (Director of Player Sustainability, LeoVegas)
David Foster (Head of Regulatory Affairs, Entain)
Richard Hayler (Managing Director, IBAS)
Dr Alexandra Koerner (Chief Legal & Compliance Officer, Grand Casino Baden AG)
Katie Reynolds-Jones (Chief Marketing Officer, GamStop)
Monica Shafaq (CEO, Gordon Moody)
They’ll discuss everything from harm prevention and sustainability to meeting regulatory standards in a fast-changing industry. If player safety is part of your strategy, this stage is a must-attend.
Part of a Bigger Picture
The Player Protection stage is one of six dedicated conference stages at SBC Summit 2025, alongside Global Markets, Emerging Markets, Technology, Affiliation, and the Super Stage.
How to Attend:
Looking to attend SBC Summit 2025? Here’s how:
VIP Event Pass – Full access to all conference sessions, the expo floor, networking events, and complimentary food and drink throughout the summit.
Group Pass Discount – Bringing colleagues? Buy three or more VIP passes and pay just €400 per ticket, a savings of €200 per person.
Operator or affiliate?You may qualify for a free VIP Pass, which includes full access to sessions, networking, and more. Apply now to secure your spot.
Expo+ Pass: Get access to the exhibition and all conference stages over the three days. (Evening VIP networking events not included.)
Expo Only Pass: Free to attend. Perfect for exploring the expo floor and making new contacts without joining the conference sessions.
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