ICE Barcelona 2026: ICE Barcelona 2026 brings together the global gaming industry for three days of meetings, ideas, and opportunities. Beyond the main exhibition, the event offers valuable insider strategies for networking and learning that can make a real difference for attendees.
ICE Barcelona 2026: Your Insider Guide to Navigating the Week
Get Ahead with the Early Bird Badge Hack: Attendees can save time by collecting their badge early at Ikibana Sarria on Monday. This allows them to avoid long queues on Tuesday morning and start the event calm, prepared, and focused.
Enter Through the North Access Shortcut: Using the North Access helps visitors avoid busy entrances and brings them straight into the affiliate area. This simple step saves energy and time during long show days.
Prepare for the AI-Search Era: As SEO continues to evolve, expert sessions at the iGB Affiliate Pulse Theatre will focus on how AI is changing search behaviour. These sessions are especially useful for anyone dealing with challenges in the “Zero-Click” environment.
Make Connections That Matter: The iGB Introducing hub helps attendees filter potential partners based on relevance rather than quantity. This approach encourages focused discussions and more productive outcomes.
Close the Event on a Relaxed Note at Mana 75: Mana 75 will host the closing gathering on Thursday. The venue offers a calm setting by the sea, perfect for final conversations and reflections after a busy week.
Beyond Bonuses – A Fresh Look at Engagement: A key session at ICE Barcelona 2026 is Beyond Bonuses: Applying Successful Engagement and Monetization Concepts from Other Online Industries.
Taking place on Monday, 19 January from 12:00 to 1:00 PM CET in the iGB Executive Lounge Content Room, the session features online gaming expert Itsik Akiva.
The discussion moves beyond traditional gambling mechanics and draws lessons from social gaming, casual mobile apps, DFS, and other high-retention ecosystems. Topics include:
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Perceived value versus real value
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Natural-choice engagement loops
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Social and clan-style mechanics
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Modern gamification tools that actually work
The takeaway is simple: give players a reason to play, a reason to stay, and an emotional reason to commit. When that is achieved, monetization follows naturally.
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