BiS SiGMA South America 2026 welcomes leading regulators shaping Latin America’s gaming future

BiS SiGMA South America 2026 is set to take place in Sao Paulo from 06-09 April, bringing together one of the most influential assemblies of regulators ever seen in the Latin American gaming industry. As Brazil enters its first full cycle under a regulated betting framework, the presence of high-level authorities from across the region signals a pivotal moment for policy alignment, compliance standards and cross-border collaboration. The event is powered by SOFTSWISS, a global tech company and a top name in iGaming software.

The event is fast becoming a critical platform for government-to-business dialogue. The calibre and diversity of regulators attending this year’s edition reflects a shared commitment to building transparent, sustainable and well-governed gaming markets across Latin America.

A convergence of regulatory power

From Paraguay, Oscar Orué of the Dirección Nacional de Ingresos Tributarios plays a central role in fiscal oversight and enforcement, making his participation particularly relevant as taxation frameworks become increasingly central to sustainable gaming regulation. Alongside him, Lorena Rojas, representing the Asociación Paraguaya de Operadores de Juegos de Azar, offers a vital industry perspective, helping bridge the gap between operators and policymakers in a market that continues to evolve.

Regional coordination is further strengthened by Evert Montero of FIJA/Fecoljuegos, a prominent advocate for responsible gaming and regulatory modernisation across Latin America. His involvement underscores the importance of unified standards and collaborative frameworks, especially as jurisdictions look to balance growth with consumer protection. Argentina’s regulatory landscape is represented by Mayra Galucci of LOTBA, the Buenos Aires city lottery authority widely regarded as one of the most advanced regulatory bodies in the region. Her presence signals the increasing influence of established frameworks in shaping emerging markets such as Brazil.

International ties

Brazil’s growing international ties are reflected through figures like Cassiano Pereira of the Brazil-Kazakhstan Chamber of Commerce and Industry, as well as Pedro Demori and José Horácio Halfeld, both serving as honorary consuls of Kazakhstan. Their participation highlights the expanding global dimension of the Latin American gaming sector, where cross-border partnerships and investment channels are becoming ever more significant.

Additionally, legislative insight comes from Mario Varela, Senator in the Paraguayan Senate, whose role in shaping national policy adds an important political dimension to the dialogue. His attendance reinforces the event’s standing as a meeting point for regulators and businesses and for lawmakers directly influencing the future of the industry.

Media and communications are equally well represented. Marco Gauto of América TV Paraguay and Noemí Marcela Villegas, a leading content director across multiple Paraguayan television networks, bring a crucial perspective on public perception, player awareness and the role of media in supporting transparent, well-regulated markets.

Voices shaping the next chapter

Diplomatic engagement is another defining feature of this year’s lineup. John Aquilina, Maltese Ambassador, joins Fiorella Baggio and Rodrigo Martínez, honorary consuls of Malta in São Paulo and Paraguay respectively, alongside Luis Fernando Ávalos Giménez, General Consul of Paraguay in São Paulo. Their collective presence reflects the strengthening ties between Latin America and established European gaming jurisdictions such as Malta.

At the regional level, Ricardo Solano, President of the Organización de Juegos de Azar de América (OJADA), and Javier Balbuena, former President of CONAJZAR, bring deep institutional knowledge and continuity to the conversation. Their experience across regulatory development and enforcement provides valuable context as newer frameworks take shape.

Together, this diverse group of stakeholders exemplifies the multi-layered collaboration now defining the Latin American gaming landscape, where regulators, legislators, diplomats, media leaders and industry representatives are increasingly aligned in their efforts to build transparent, competitive and future-ready markets.

Industry impact

The scale and diversity of this regulatory presence sends a clear message that Latin America is entering a new phase of coordinated, transparent and policy-driven gaming development.

For operators, suppliers and investors, this creates an unparalleled opportunity to engage directly with the authorities shaping market access, compliance requirements and long-term strategy. For regulators, it offers a platform to exchange best practices, address shared challenges and align approaches in an increasingly interconnected regional market.