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888casino is one of the most popular online gaming platforms in the world. It is owned by Evoke plc, which was previously known as 888 Holdings. With decades of experience, the company has built a strong presence in online casino gaming, poker, and sports betting, making it a big name in the global iGaming industry.
The Company Behind 888casino
Evoke plc is a well-established name in the online gaming world. The company operates several well-known brands, including:
- 888casino – its flagship brand, launched in 1997, offering a wide range of online casino games.
- 888poker – one of the leading platforms for online poker.
- 888sport – a popular destination for sports betting enthusiasts.
Over the years, Evoke plc has focused on expanding its portfolio through strategic acquisitions.
Key Acquisitions That Grew the Brand
In 2019, the company acquired Mr Green, a well-known online casino and sports betting platform.
A major move came in 2022 when Evoke plc purchased the international operations of William Hill (excluding its U.S. business). This acquisition strengthened its presence across Europe and other key markets, making it one of the largest iGaming companies globally.
Recent Changes and Future Plans
In 2024, Evoke plc took another big step by exiting the U.S. consumer market. It sold its American operations to Hard Rock Digital, allowing the company to focus on more profitable regions.
Currently, Evoke plc continues to grow in markets like the UK, Italy, Spain, and Denmark, where online gaming demand is high. The company is also exploring emerging markets to expand its global reach.
Why 888casino Remains a Leader
With more than two decades of experience, 888casino has stayed ahead by focusing on:
- Innovation – regularly updating its platform with new games and features.
- Expansion – targeting profitable and growing markets.
- Diverse offerings – providing casino games, poker rooms, and sports betting under one brand.
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