Author: iG XP

SBC Summit, the betting and iGaming industry’s flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its third consecutive year in the Portuguese capital, and its most ambitious edition to date. Taking place 29 September-1 October at Feira Internacional de Lisboa (FIL) and MEO Arena, this year’s event arrives with a wave of new additions: a standalone Affiliate Leaders Summit, two brand-new specialist forums, a dedicated Product Innovation Showcase Stage, a completely rebuilt networking programme, and the biggest, most historic keynote lineup a European event in this space has ever hosted. Delegates are…

ICE Barcelona has responded to changing market dynamics by re-focussing the content programme available at the world’s most influential b2b gaming technology event. Following research and consultation with ICE Barcelona stakeholders, the 2027 edition will see the launch of the WorldGaming Council, an invite-only C-suite Chatham House event capped to 350 attendees and the unveiling of the ICE Conference which will showcase how to turn policy into operational growth with a sharp focus on current business-critical issues facing operators and suppliers. Explaining the rationale for the reimagining of the content programme, WorldGaming Managing Director Stuart Hunter said: “To ensure that the ICE Barcelona experience delivers a…

Fabrizio Romano, the world’s most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a sports media brand in the age of social media. Known globally for his signature “Here we go!” transfer confirmation, Romano has built an audience of more than 70 million followers across social media, transforming himself from a football reporter into football’s most influential independent media brand. Romano will appear on the Super Stage at the MEO Arena on Wednesday 30 September at 13:15 for the session Here We Go: Trust, Speed and the Business of Breaking…

The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep their content visible and attract new audiences through the dedicated Content & Discovery conference track. Taking place on Thursday, 1 October, the track brings together SEO specialists, affiliate experts and performance marketers to discuss the future of organic search, content strategy and paid acquisition. The track completes three days of content on the Affiliate Leaders Summit Stage, following Platforms & Performance on Tuesday, 29 September, and Future of Affiliate Strategy on Wednesday, 30 September. Sessions will explore how affiliates can recover content removed from…

From live product showcases and investment discussions to the industry’s next generation of startups, SBC Summit will spotlight the products, ideas and businesses shaping the future of global gaming through its new dedicated ‘Product Innovation Showcase Stage’. Taking place 29 September-1 October at the Feira Internacional de Lisboa, the stage will combine live product showcases on days one and three, a dedicated innovation conference programme on day two, and the return of SBC’s First Pitch competition. Across the three days, delegates will be able to discover new products, explore how innovative ideas are funded, launched and scaled, and meet the…

The African Gaming Forum will bring together senior stakeholders from across the continent to examine how Africa’s gaming industry can grow sustainably as regulation, taxation and market structures evolve. Taking place on Wednesday, 30 September at the Myriad Hotel in Lisbon, the invite-only Forum will feature a full day of discussions focused on the challenges and opportunities facing both established and emerging jurisdictions. With dedicated sessions on Ghana, Kenya, Nigeria, South Africa and Ethiopia, alongside broader discussions on regulation and expansion, the agenda will give attendees a closer look at how different markets are developing and what that means for…

SBC and the Ghana Association of Sports Betting Operators (GHASBO) have announced a new strategic partnership designed to strengthen operator representation and bring greater Ghanaian market expertise to the African Gaming Forum. Under the partnership, GHASBO will support the Forum by bringing the perspectives and priorities of Ghana’s operator community into its discussions, helping address the issues affecting businesses active in the market. The collaboration will also give Ghana’s betting industry a platform beyond the Forum, with GHASBO becoming a regular contributor to SBC Media coverage of the country’s gaming and regulatory landscape and sharing the knowledge of those helping…

SBC Summit 2026 will give delegates the opportunity to develop practical skills across four dedicated Tech Academies, covering AI, player experience, digital marketing & CRM, and Web3 and crypto. Taking place on Tuesday, 29 September and Wednesday, 30 September, at Sala Tejo, MEO Arena, the Academies will combine expert-led sessions, live demonstrations, case studies, AMAs and workshops, moving beyond traditional conference education to focus on active participation and skills attendees can apply within their own roles. Delegates can access their chosen Tech Academy by purchasing the relevant Academy add-on on SBC Connect, the official event app. Each Academy focuses on…

SBC Summit will explore how the gambling industry is putting digital assets and blockchain technology into practice with the introduction of a dedicated ‘Crypto & Blockchain’ conference track. Taking place on Thursday, 1 October 2026, at the Feira Internacional de Lisboa, the track will bring together operators, payments leaders, fintech specialists, blockchain professionals and Web3 experts to examine where these technologies are delivering real-world value, the challenges surrounding their adoption and what comes next for their use across the industry. The Crypto & Blockchain track will feature as part of the Payment Expert Summit stage, alongside tracks covering Fintech (Tuesday,…

SBC Summit will move beyond the hype surrounding Web3 and crypto to explore their practical applications across payments, transparency, security and player trust through the dedicated Web3 & Crypto Academy. Part of SBC Summit’s premium Education+ programme, the Web3 & Crypto Academy will bring together Web3 and crypto specialists, technology experts and industry leaders to examine where Web3 is delivering genuine value, how it can strengthen trust and transparency, and what businesses need to effectively adopt it. Taking place on Wednesday, 30 September 2026, at Sala Tejo, MEO Arena, the Academy is designed for professionals looking to develop practical skills…