In North America’s tightly regulated gaming market, operators are balancing the push for faster payments, AI-driven personalization, and crypto innovation with growing scrutiny around compliance, security, and player protection. The North America Payments & Tech track at SBC Summit Americas will examine how operators are responding, from improving the customer journey through new payment methods to using AI and stablecoins to modernise operations. The track will open with Tech Leaders: How Tech Leaders are using AI to Engage Customers, Transform Operations, and Shape the Industry, bringing together senior tech leaders to discuss how AI, real-time risk scoring, and scalable infrastructure…
Author: iG XP
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SBC has announced the five start-ups that will battle it out for the 2026 edition of First Pitch 2026 Americas, in collaboration with BettingStartups, taking place at SBC Summit Americas. The contest will see some of the most exciting sports betting and gaming satart-ups pitch their products to an esteemed panel of industry judges, with the winning company receiving a prize package valued at over $100,000 to help support its growth. The finalists will go head-to-head on the Leaders Stage on Thursday, 11 June, where they will each deliver a three-minute presentation followed by a Q&A session in front of…
SBC Summit Americas 2026 will welcome David Edelman, former Aetna CMO and Harvard Business School faculty member, and a bestselling author, for an exclusive keynote exploring how AI is transforming the way businesses understand, reach, and engage their customers. From pioneering concepts such as the ‘Customer Decision Journey’ and ‘Segment-of-One Marketing’ to advising Fortune 500 companies, Edelman has built a distinguished career shaping how businesses approach marketing, AI, and customer engagement. The keynote will take place on Thursday, June 11 (10:40–11:00) as part of the ‘Leaders’ track. Titled Unlocking AI to Drive Growth, the session will explore how gaming businesses…
Companies and individuals have less than one month left to submit nominations for the Affiliate Leaders Awards 2026, with entries closing on Thursday, 11 June. Taking place on Wednesday, 30 September, the ceremony will welcome 400 professionals to Lisbon’s MEO Arena, located directly next to the Feira Internacional de Lisboa, home of the Affiliate Leaders Summit 2026 and SBC Summit 2026. The Affiliate Leaders Awards launched in 2025 to honour the companies and individuals shaping the future of affiliate marketing across global sports betting and iGaming. In just one year, the ceremony has established itself as a standout industry event,…
SBC Summit Tbilisi, presented by EGT and Amusnet, will return to Georgia this July with a conference agenda focused on helping stakeholders explore opportunities across Eastern Europe and Central Asia as the region’s gaming markets continue to evolve. Co-hosted with SMH, a Georgia-based company operating at the intersection of sports, media, and iGaming, the summit will take place at the Sheraton Grand Tbilisi Metechi Palace from 15-16 July 2026. Across the event’s two-day conference programme, attendees will hear from regional and global experts on how companies can scale successfully across Eastern Europe and Central Asia. Panels will explore the operational…
Following a strong opening day, G2E Asia + Asian IR Expo continues its momentum today, reinforcing its position as a leading event for industry exchange, innovation, and collaboration. Taking place across three halls from May 12-14, the co-located events bring together key stakeholders from across the gaming, entertainment, and integrated resorts sectors. May 12, 2026 (day 1) recorded over a thousand B2B meetings initiated through the event’s AI-powered matchmaking tool. “The strong uptake in AI-driven matchmaking on day 1 reflects how the industry is increasingly translating digital engagement into tangible business outcomes,” said Yip Je Choong, Senior Vice President, Commercial,…
SBC Summit Canada returns to Toronto next week at a defining moment for Canada’s betting and gaming industry, with Alberta’s regulated market launch, mounting pressure around advertising restrictions and growing anticipation ahead of the 2026 FIFA World Cup set to dominate discussions. Taking place at the Metro Toronto Convention Centre from May 19-21, the event marks the first edition under its new name following its rebrand from the Canadian Gaming Summit. More than 3,000 stakeholders are set to attend the country’s only event dedicated entirely to the betting and gaming industry. With Alberta preparing to open its regulated market in…
MAC is back in 2026, and it’s going to be bigger than ever. Taking place in Yerevan, this year’s event comes with upgraded spaces, a packed program, more chances to network, and plenty of familiar faces you’ve been meaning to catch up with. For nearly 10 years, MAC has been the conference for people who are serious about traffic. Media buyers, affiliate teams, advertisers, adtech companies, fintech startups, and crypto entrepreneurs they all show up here. It’s where real deals get made. Why Should You Go? If you think the affiliate world only revolves around the US and Western Europe,…
From prediction market regulation to securing startup investment, SBC Summit Americas 2026 is giving delegates a new way to tackle the region’s biggest challenges, through hands-on masterclasses built around active participation. Taking place on June 10-11, in Room 207 at the Broward County Convention Center, these sessions offer a more interactive alternative to the event’s core conference program. Each masterclass will be led by industry experts, with participants actively working through real-world challenges alongside their peers. Key discussions will tackle the biggest issues impacting the Americas in 2026, from the regulatory uncertainty surrounding sweepstakes and prediction markets to securing investment…
G2E Asia + Asian IR Expo opens today at The Venetian Macao, bringing together global leaders across gaming, entertainment, and integrated resorts as digital innovation continues to reshape the industry’s next phase of growth. Taking place from May 12-14, 2026, the co-located events are expected to welcome 8,000 industry professionals from over 90 countries and regions. Spanning more than 30,000 sqm, the exhibition features over 150 brands showcasing next-generation technologies, immersive solutions, and digital infrastructure across the sector. Against the backdrop of an estimated ~8% annual growth trajectory in Asia’s integrated resorts sector, according to a 2025 report by Research…