Author: iG XP

Sydney Sweeney’s Novig campaign has sparked an AI-generated response from PARI featuring its ambassador Luxury Girl.

From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will provide a practical playbook for enhancing modern affiliate businesses through its dedicated ‘Conversion Conf’ stage. Curated in partnership with Conversion Conf, a global affiliate and performance marketing event organiser, the stage will bring together affiliate founders, media buyers, marketers, commercial leaders and technology specialists for a hands-on, practitioner-led programme focused on tackling everyday affiliate challenges. Across the event, the Conversion Conf stage will focus on three key pillars: Scale (Tuesday, 29 September), Growth (Wednesday, 30 September)…

Lisbon, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026’s opening keynote on 29 September, delegates have been rushing to secure their place at the event, with Super Stage tickets being snapped up. The Super Stage Pass (€199) includes standard seating (limited to 2,000 seats) for the “Leadership in Sports Business” keynote, access to every Super Stage session, and entry to the exhibition floor. For those wanting the closest possible view, the Super Stage Golden Circle Pass (€499) offers one of just 500 premium seats for the keynote and all Super…

SBC Summit’s Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers, brand leaders and platform specialists from the likes of Meta and Google. Part of the event’s premium Education+ programme, the Academy will bring together senior marketers, platform specialists and brand leaders for hands-on sessions covering campaign execution, brand modernisation, creator partnerships and applied AI, with a close eye on where marketing budgets are heading next. Taking place on Wednesday, 30 September at Sala Tejo, MEO Arena, the Academy is aimed at marketing, CRM, and commercial professionals…

InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026, deepening its partnership with SBC through the deployment of Bruna, an AI agent designed to support attendees across the entire event journey, from the weeks leading up to the show to real-time assistance on-site. SBC Summit will take place from 29 September to 1 October 2026 at the FIL and MEO Arena in Lisbon, bringing together the global betting and gaming industry for three days of business, networking, content and innovation. Highlights include the Leadership in Sports Business keynote featuring basketball icon, investor and philanthropist Michael Jordan,…

Alea has selected FIRST.bet as its exclusive sportsbook technology partner, adding sports betting to its growing product offering as demand increases among its operator network.

SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity and the growing challenge of retaining players. Taking place on Wednesday, 30 September on the Global & Emerging Markets Stage, the track will bring together operators, regulators and industry leaders to examine how technology, policy reform and changing player behaviour are reshaping some of Europe’s most mature gaming markets. Across the programme, discussions will cover developments in the Netherlands, UK, Italy, Scandinavia, and Portugal, alongside the growing influence of prediction markets and technology’s role in protecting…

The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated “Platforms & Performance” conference track. Taking place on Tuesday, 29 September, the track will bring together leading affiliates, social media and content platforms, operators and marketing specialists to explore how affiliates can strengthen acquisition, engagement and performance in an increasingly complex digital landscape. The track forms part of the event’s dual-stage conference programme, created in partnership with Conversion Conf. Tracks across the agenda will explore the future of affiliate strategy, scale, growth, AI and content and discovery. Across the…

Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a betting product, or something regulators haven’t caught up to yet? SBC’s new Global Prediction Market Forum will bring the industry’s leading voices together to confront that question head-on, through a full-day conference programme in Lisbon. Taking place on Thursday, 1 October, at the Myriad Hotel in Lisbon, the standalone event will run alongside SBC Summit 2026, providing a dedicated meeting point for stakeholders interested in the future of prediction markets. Bringing together operators, prediction market specialists,…

SBC and the Gaming Regulators Africa Forum (GRAF) have formed a new strategic partnership designed to strengthen regulatory dialogue, knowledge exchange and collaboration across Africa’s rapidly evolving gaming markets. Under the partnership, SBC will support the GRAF 2026 Conference, taking place from 14-17 September 2026 at the Joaquim Chissano International Conference Centre in Maputo, Mozambique, while GRAF will become an Event Partner of the African Gaming Forum, held during SBC Summit 2026 in Lisbon. As part of its involvement in Lisbon, GRAF will play a central role in the African Gaming Forum’s regulatory programme, hosting a dedicated GRAF: African Gaming…