As competition for players across North America continues to intensify, SBC Summit Americas will help stakeholders move beyond traditional tactics and embrace new, more engaging strategies through its dedicated North America Marketing & Affiliates track. Taking place on Wednesday, June 10, the programme will bring together the industry’s leading marketing voices across five panels, examining how brands are refining acquisition strategies, improving conversion, and building more sustainable player lifecycles. Delegates will learn how to use AI to drive deeper player engagement, navigate evolving advertising regulations with confidence, unlock new acquisition channels like TikTok, and how to build brands that ensure player…
Author: iG XP
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Day Two of the 11th Annual Sports Betting East Africa+ (SBEA+) Summit 2026 unfolded at the Argyle Grand Hotel in Nairobi as the programme moved into a full day of discussion, exchange, and practical insight. The morning opened with Yudi Soetjiptadi, Founder & CEO of Eventus International, welcoming attendees and formally introducing Geoffrey Muindi, Managing Director, Gaming NewsByte, as the recently appointed Africa Ambassador for Eventus International, before Chairperson Thomas Buckley Opar Owuor, Lawyer & Gaming Consultant at Buckley Owuor & Co. Advocates, set the tone for the day’s programme and led into the sessions ahead. As the day progressed,…
SBC Summit Canada 2026 will unite senior decision-makers from across the industry for its dedicated Leaders in Sports Betting & iGaming track, delivering a front row view of the strategies shaping Canada’s next phase of growth. Taking place on Wednesday, 20 May at the Metro Toronto Convention Centre, the track will bring together representatives from Canada’s leading operators, affiliates, and regulators, including bet365, BetMGM, DraftKings, and OLG. Against the backdrop of a pivotal year for Canada’s iGaming market, the track will tackle major developments such as Alberta’s impending launch and the opportunities tied to the 2026 World Cup, focusing on both short-term acquisition and converting momentum into…
The Esports Foundation has confirmed the appointment of more than 700 Game Coaches representing National Team Partners from over 100 nations and territories, all building rosters for the ENC’s debut in Riyadh, running November 2–29, 2026. Roster submissions close May 10, so the clock is already ticking. The coaches come from more than 90 esports organizations spread across the globe. Some have competed on the biggest stages in the world. Others have spent years quietly developing talent in regions that rarely get mentioned in international coverage. That range isn’t a quirk of the selection process it’s kind of the whole…
The wait is over, the 11th Annual Sports Betting East Africa+ (SBEA+) Summit 2026 officially opened yesterday at the Argyle Grand Hotel in Nairobi, Kenya, welcoming industry leaders, operators, regulators, legal counsel and innovators from across the region for the start of a three-day gathering focused on collaboration, insight, sustainability and growth. From the moment guests arrived, the evening unfolded into a vibrant, high-energy setting where conversations flowed easily, familiar faces reconnected, and new introductions turned into meaningful exchanges. The SBEA+ Summit Welcoming & Awards Evening set the pace, drawing attendees into an environment where engagement felt natural and continuous,…
SBC Summit Americas will deliver a unique structured set of networking experiences, introducing the SBC Connections program, plus five tailored ticket types designed to drive even higher attendee ROI. Responding to attendee feedback, the organizer has reworked its networking offering to deliver a more targeted and efficient experience. The new SBC Connections program introduces a mix of new and enhanced formats designed to match different networking styles and connect attendees more effectively. The official event app, SBC Connect, will launch on May 5 as the main platform for booking networking experiences. Ahead of its release, attendees can register interest via the website. James Shanahan, CMO at SBC, explained: “We took…
As the gaming industry across the CEE, Balkans, and Central Asia faces a pivotal era of legislative change, SBC and SMH have announced an ambitious expansion for the SBC Regulators Forum 2026. Taking place on July 15-16 as part of SBC Summit Tbilisi, the event will bring together at least twice as many regulatory bodies as previous editions, creating a stronger, more connected forum for regulatory dialogue. With 2,500 delegates and over 60 speakers expected, this year’s gathering is designed to move beyond high-level discussion and focus on coordinated regional action against the industry’s most pressing challenges. An Agenda Built for Action The 2026 programme shifts the focus toward operational reality. Key…
From Italy’s licensing overhaul to tightening regulations in the UK and the liberalisation of new markets like Finland, global gaming is entering a period of significant change. To help operators navigate this evolving landscape, SBC Summit Malta is launching a dedicated ‘‘Market Disruption’ track focused on the regulatory shifts and emerging opportunities shaping the industry’s next phase of growth. Taking place on Wednesday, 29 April, the programme will bring together regional experts to examine the biggest regulatory shifts across global gaming and their impact on operators, from market entry strategies to long-term financial sustainability. Kicking off the track is the session Italy Reset: Consolidation, Control…
As the industry faces growing pressure from cyber threats, fraud, and regulatory uncertainty, SBC Summit Malta will feature a dedicated ‘Operations and Compliance’ stage focused on helping businesses strengthen security and build more resilient operations. Taking place on 29 and 30 April, the programme will bring together C-level executives, security and fraud specialists, regulators, and market leaders to explore how businesses can protect themselves across financial, operational, and reputational fronts. On Wednesday, 29 April, the Risk, Regulation and Resilience track will tackle fraud, cybersecurity, and black market activity through expert panels, fireside chats, and C-level discussions. On Thursday, 30 April, the focus shifts to Policy…
SBC Summit Americas has teamed up with BettingStartups to strengthen its support for early-stage companies, with a clear focus on helping founders connect with investors and bringing fresh ideas to the forefront of the Americas market. As part of the strategic partnership, BettingStartups will take on the role of the official host of the Startup Zone at SBC Summit Americas 2026. The space will feature 13 exhibition booths and a dedicated lounge, giving startups a strong presence on the show floor and direct access to key decision-makers, with 51% of last year’s attendees holding budget responsibility. Known as a key player in the early-stage gaming ecosystem, BettingStartups has built a…