Author: iG XP

SBC Summit 2026’s evening programme will open with a headline performance from multi-platinum-selling band The Script, marking one of the largest artist bookings in the event’s history. With six UK number one albums, 14 billion streams and five million album sales worldwide, the band will bring more than two decades of global hits to Lisbon as thousands of industry professionals gather to kick off the week. The Script will take to the stage on Tuesday, 29 September, at Lisbon’s Pavilhão Carlos Lopes, headlining the SBC Summit Opening Party. The Irish band is best known for hits including “The Man Who…

SBC has named iGaming AFRIKA, the African region’s leading B2B and B2C gambling media source, as the official event partner for the African Gaming Forum, taking place during SBC Summit week in Lisbon. Taking place from 11:30 to 19:00 on Wednesday, 30 September at the Myriad Hotel, the invite-only Forum brings together senior stakeholders, regulators and operators from across Africa’s gaming ecosystem for a focused day of conference content and networking, positioning the continent’s most important markets within one of the industry’s biggest global gatherings. Founded in 2022, iGaming AFRIKA has rapidly established itself as the most influential media platform…

The Affiliate Leaders Summit will tackle rising advertising regulation, emerging market opportunities, and the future of the affiliate model head-on through its Future of Affiliate Strategy track. Taking place on Wednesday, 30 September 2026, the track will bring together affiliate executives, operators, media leaders and performance marketing specialists to examine how regulation, technology, changing audience behaviour and international expansion are reshaping affiliate strategy. Rasmus Sojmark, CEO and Founder of SBC, said: “Affiliates have always been quick to adapt, but right now there’s just so much coming at them at once. AI is changing how people find brands. Regulation keeps shifting.…

SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its dedicated ‘Marketing & CX’ conference track. Taking place on Thursday, 1 October, 2026, at the Feira Internacional de Lisboa, the track will bring together CMOs, SEO and affiliate specialists, data experts and technology leaders to explore how gaming brands can build stronger connections with their audiences. The Marketing & CX track will form part of the dedicated Technology & Innovation stage, alongside tracks covering Sports Betting Innovation (Tuesday, 29 September) and iGaming Product & Design (Wednesday,…

SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub and the SBC First Pitch competition. As part of the partnership, BettingStartups will serve as the official host of the Startup Hub at SBC Summit 2026, taking place from 29 September to 1 October at the Feira Internacional de Lisboa and MEO Arena. Located between Halls 1 and 2, the Startup Hub will feature a dedicated exhibition area and networking lounge, providing founders with a focused space to showcase their businesses and connect with investors, operators,…

SBC Summit will examine the technologies, strategies and regulatory developments underpinning modern payment compliance with the “Global Payment Compliance’ track, taking place on Wednesday, 30 September. The track brings together operators, compliance specialists, payment leaders, legal experts and technology providers to examine how businesses can strengthen payments, combat threats and adapt to evolving regulatory expectations. The Global Payment Compliance track will form part of the dedicated Payment Expert Summit stage, alongside tracks covering Fintech (Tuesday, 29 September) and Crypto & Blockchain (Thursday, 1 October). Rasmus Sojmark, Founder and CEO of SBC, said: “Payment compliance has become one of the industry’s…

iGaming Real Talk announces the 6th Edition of Real Roadshow 2026 which brings conversations from iGB LIVE London. Building on an already established global footprint, the series has completed 80 podcasts capturing insights and updates directly from the expo floors of ICE Barcelona, SiGMA Dubai, SiGMA Brazil, AffPapa Madrid and SiGMA Manila, before landing at iGB LIVE London. Supported by industry leaders St8 and Endorphina, the London series features 11 full-length podcasts and more than 35 short-form videos recorded live on the expo floor. The conversations are around affiliate marketing, AI, payments, product development, regulation, operator growth, sports betting, and…

When SiGMA North America debuts in Mexico City from 01 to 03 September 2026, it will do far more than bring together the world’s leading voices in gaming, technology and digital innovation. The inaugural summit is expected to generate a significant economic boost for Mexico, injecting an estimated MXN220 million (€10 million) in direct spending into the local economy while strengthening the country’s position as Latin America’s leading destination for business events. Bringing together 4,000 delegates, 1,000 operators, 850 affiliates, 150 exhibitors and sponsors, and more than 150 expert speakers, the summit represents one of the largest B2B gatherings dedicated…

SBC Summit will put player experience under the microscope this September, as its Academy brings together the operators, product leaders and regulators shaping how engagement is designed, and where its limits should sit. The Player Experience Academy forms part of the event’s Education+ programme, and will explore how operators can strengthen engagement, retention and long-term player value alongside their responsibility to protect players. Taking place on Tuesday, 29 September from 13:30 to 17:00 at Sala Tejo, MEO Arena, the Academy is designed for professionals responsible for player engagement, product and growth. Rasmus Sojmark, Founder and CEO of SBC, said: “Some…

UFC lightweight champion Charles Oliveira, holder of UFC’s all-time records for most finishes, submission wins and post-fight bonuses, will appear at SBC Summit 2026 across two days as an Aviator brand ambassador, courtesy of award-winning game developer SPRIBE. Oliveira will meet attendees at the SPRIBE booth (A416) on Tuesday, 29 September, before taking to the MEO Arena’s Super Stage at 11:30 on Wednesday, 30 September. The Brazilian mixed martial artist will also attend an exclusive SPRIBE networking event on the evening of Tuesday, 29 September. Known to fans as “Do Bronx,” Oliveira joined the Aviator ambassador roster in 2026 as…