Boomerang Partners carried out a large-scale brand cognisance survey at iGB London 2025, amassing remarks from enterprise decision-makers at the biggest affiliate advertising and iGaming industry event. In essence, the PR team used real-time measurements of the quantitative and qualitative facts in an industrial setting with the view of measuring client and consumer experience. Additionally, the raw facts allowed the Boomerang team to become aware of strong tendencies that other market players may need to consider when creating a roadmap for reaching long-term targets.
Demographic distribution of the Representative Sample
With an average of six years of experience in their respective domains, 188 respondents from the affiliate and iGaming industries participated in the Boomerang Partners survey. The majority of them are in charge of making decisions:
- Department heads and C-level executives: 16%
- Sales: 16%
- 14% of affiliate managers
- Additional managerial positions: 14%
- Owners and Founders: 11%
- CEO: 11%
It’s also intriguing to see the respondents’ demographics. Of them, the European Union accounts for 49.4%, the United Kingdom for 26.7%, and Asia for 13.6%. Only slightly more than 11% of the representatives were from other regions.
Brand awareness
Participants in the Boomerang Partners survey offered unbiased opinions and evaluations of affiliate programs, marketing materials, and communications, enabling the agency to create a cross-section of expectations from industry representatives. Thus, 29% of them said they attend industry events to learn about new partnership programs and brands (iGB was mentioned more than 120 times, and SiGMA more than 45 times). Social media (15%), networking or word-of-mouth (15%), and direct research (19%) are additional methods of gathering such data. It’s interesting to note that none of the sources demonstrate a notable edge when it comes to reading industry news and analytics. This emphasizes how crucial it is to distribute content in a variety of ways to raise brand awareness.
Types of content
What kinds of content people found most interesting was another topic covered in the Boomerang Partners survey. Podcasts ranked first in popularity, with 66 respondents mentioning them. Networking, on the other hand, was the most rarely mentioned source of content, noted by only 6 survey participants.
Impact on the market
Boomerang Partners’ dedication to ongoing development has earned it a reputation as one of the top brands in the affiliate marketing sector. Through a variety of formats, creatives, and metrics, the agency develops marketing that satisfies industry demands. With the help of an effective symbiosis of marketing and analytics, Boomerang is not only a landmark player in the market but also shapes its trends with an emphasis on numbers.
Also Read: RNG In iGaming Explained: How It Keeps Every Result Truly Random
