In July, Ampverse DMI launched Season 2 of its gaming talent competition, College Rivals. Alongside this season, they announced a partnership with sports motorcycle brand TVS Apache as a co-sponsor for the event.
TVS Apache Joins The Gaming Arena With College Rivals Season 2
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TVS Apache’s partnership with this gaming platform attempts to combine the pleasure of gaming with the excitement of high-performance motorcycling in order to build a strong bond with younger consumers.
The partnership between TVS Apache and College Rivals blends two dynamic worlds, where champions are created on the racetrack and digital. Together, they inspire the next generation to embrace the spirit of becoming a champion, push boundaries, and succeed under duress.
Ashwin Haryani, the head of Ampverse DMI, commented: “We’re excited to have TVS Apache join us as a co-presenting sponsor for College Rivals Season 2. Their involvement aligns seamlessly with our vision. Partnering with a brand that connects with our collegiate audience not only elevates the gaming and esports experience but also extends the reach of esports through meaningful, non-endemic collaborations.”
“This season’s expanded talent hunt will take us to more colleges and cities in search of India’s top esports talent, and we anticipate a richer brand experience for TVS as a result,” Haryani added.
A New Era with TVS Apache as Co-Sponsor
Vimal Sumbly, head of premium business at TVS Motor Company, said: “College Rivals perfectly embodies TVS Apache’s brand values of future forward technology, performance, agility, innovation, and relentless spirit. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to inspire the next generation of riders and esports enthusiasts to embrace the thrill of the ride and the adrenaline of gaming through our partnership with College Rivals.”
He added: “This partnership is a testament to our commitment to fostering youthful energy and further building our community of over 5 million Apacheons that celebrates both the virtual and real-world excitement of high-performance safe riding and racing experiences. We look forward to an incredible season this year,”
The second edition of College Rivals aims to engage over 200,000 college students across India, featuring a prize pool of INR 5,000,000 and a professional gaming contract. Launched in July 2024, the championship will culminate in an exciting Grand Finale scheduled for February 2025.
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