The Dutch gambling authority (KSA) is paying closer attention to influencers who promote illegal gambling, especially because of the negative impact this can have on young audiences. These content creators often target groups that are more likely to be harmed by gambling, which is why the KSA is stepping up its efforts.
KSA Cracks Down on Influencer-Promoted Illegal Gambling
One of the first to face serious consequences is YouTuber LeftlanePapi. He’s been ordered to take down all his existing gambling-related videos and is banned from making any new content promoting illegal gambling sites. If he ignores the order, he could be fined €25,000 for each violation, with a maximum fine of €75,000.
The KSA said it had already warned the influencer, but he continued to post new streams featuring unlicensed gambling operators. These videos not only promoted illegal sites but also encouraged viewers to play on them. Since the content wasn’t removed, the regulator moved forward with a formal penalty.
To handle these situations, the KSA has introduced a two-track policy. First, when illegal gambling content is found, the influencer is given 48 hours to stop the activity and delete the content. If they don’t comply, the KSA contacts the social media platform directly to get the content taken down and begins penalty procedures. This ensures the material is removed one way or another and creates a strong reason for influencers to act quickly on their own.
So far, several influencers have already received warnings under this new approach. And the KSA isn’t stopping there – it’s also tightening oversight in other areas of the gambling industry. For example, it’s working with licensed operators to improve how they keep and review player files. These records are crucial for identifying signs of problem gambling and making sure companies are taking proper steps to protect vulnerable users.
New Ban on Gambling Sponsorship in Sports Now in Effect
A recent study by the KSA found that many gambling providers still fail to step in when players show signs of addiction. Even though they’re required to act, 68% of surveyed individuals receiving help for gambling problems said they were never contacted by a provider, and 83% had never been given a ban or restriction.
These moves are part of broader efforts to protect consumers, especially as new rules come into effect, like the recent ban on gambling sponsorships in sports, which started this month. The KSA has already warned companies not to try and work around the new regulations.
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