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ICE 2026 Guide: ICE 2026 is making things easier for attendees with the help of Chip, an AI-powered assistant created to support visitors throughout World Gaming Week. Whether you’re using WhatsApp, the ICE app, or the web, Chip is available to help before and during the show.
Chip can guide you to exhibitors and sessions that fit your interests, help you plan your day, and answer common questions about logistics, registration, and badges. It also offers personalised suggestions so you don’t miss out on key experiences during your visit.
Finding Your Way Around Fira Barcelona Gran Via
Getting to Fira Barcelona Gran Via is simple, and once you’re there, navigating the venue is even easier with the ICE app’s interactive floor plan. This tool helps you locate entrances, halls, and important zones quickly.
The South Entrance is the fastest option for ICE attendees and can be reached via taxi or metro. The closest metro stops are Fira on L9 Sud and Europa | Fira on L9 Sud and L10 Sud.
To save time, it’s best to print your badge before arriving. Lanyards will be provided when you check in, helping you get inside faster.
Accessibility, Travel and Stay Perks
The venue is designed with accessibility in mind, offering wheelchair access, elevators, and suitable facilities throughout for visitors who need them.
ICE also offers several travel perks for attendees. You can save up to 33 percent on nearby hotels through Bnetwork. Discounted train travel is available across Spain, and free metro passes are provided for all three event days from January 19 to 21. These passes can be collected at the South Entrance desk.
Explore What’s Coming at ICE 2026
The ICE Preview is a great way to prepare before the event. It allows you to explore new features, plan your schedule, and set up meetings in advance, helping you make the most of your time on the show floor.
Take Your Experience Further With a Pass Upgrade
For those wanting more exclusive access, upgrading your pass opens the door to World Gaming Forum benefits. This includes access to premium content featuring industry leaders sharing insights on the future of gaming regulation and strategy, as well as VIP networking opportunities with key figures in the industry.
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