iGB Live 2024: Top Trends Shaping the iGaming Industry

The annual iGB Live conference is a magnet for iGaming professionals worldwide. This premier event is all about connecting, learning and experiencing the latest advancements in the industry. Imagine a trade show bustling with exhibitors showcasing cutting-edge products thought leaders sharing valuable insights, and ample space for networking tthat is what iGB Live is all about.

A Global Gathering of Industry Minds

This year’s event boasted an impressive attendance of over 5,000 industry professionals from 100+ countries, solidifying its status as a global meeting point. Over 200 exhibitors displayed their latest offerings, from groundbreaking technologies to essential services that power the iGaming industry. 

Attendees had the privilege of participating in more than 70 sessions—concert speeches, insightful panel discussions and interactive workshops led by industry experts ensuring they walked away with a wealth of knowledge.

Revpanda Makes a Splash at iGB Live 2024

Leading iGaming-focused agency Revpanda was present at Booth D46 in Hall 10 with excitement. Making connections with respected customers, business associates and fellow digital marketers was made possible by this wonderful chance. We showed our whole range of offerings which include competent SEO compelling authoring well-thought-out link development, and successful digital PR. 

Additionally, they highlighted their translation and localization services, a valuable addition to the Revpanda Platform, empowering them to assist clients in reaching global audiences with ease.

The co-founder and Chief Business Officer, Barb Tasci, Chief Revenue Officer, Faruk Aydin, and Business Development Manager, Zlata Emilija Horosmane, spearheaded Revpanda’s presence at the event. 

Despite a jam-packed schedule filled with back-to-back meetings the team relished the opportunity to engage with industry peers, share valuable insights and explore exciting new business opportunities within the vibrant and dynamic environment of iGB Live.

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Key Takeaways from the Conference

Gamification, regulatory updates, the use of AI in iGaming and blockchain technology were some of the hottest topics that dominated discussions throughout the conference. One session that truly stood out was Craig Campbell’s thought-provoking speech on Expertise, authority and trustworthiness (EEAT). 

His key message emphasized the importance of high-quality human-written content to attract organic traffic. He cautioned against over-reliance on AI-generated content, especially in light of the latest Google Core Update.

Everyone at Revpanda is aware of these trends’ capacity for transformation. They believe that gamification can significantly increase user engagement and loyalty. As a result, we are constantly looking for new methods to include gamified components into the marketing strategies of their clients. 

Staying informed about regulatory updates ensures their clients remain compliant and navigate the evolving legal landscape with confidence. AI’s capabilities align perfectly with its commitment to providing personalized marketing solutions. They continuously invest in AI-driven tools to ensure they deliver authentic, relevant, and humanized content. 

Lastly, the emphasis that blockchain technology places on data integrity and safe transactions aligns with our own on openness and trust. They are actively investigating its potential to provide even more robust and secure digital marketing solutions.

Overall, iGB Live 2024 served as a powerful reminder of the importance of staying ahead of the curve when it comes to technological advancements and regulatory changes. Revpanda is thrilled to leverage these innovations to drive success for their valued clients in the ever-evolving iGaming industry.

Revpanda Platform Launches Translation Services!

Revpanda was thrilled to present on the Revpanda Platform everyone’s translation and localization services. This exciting addition complements our existing offerings, such as the link-building tool, block monitor payment method testing and copywriting services. The Revpanda Platform now allows you to seamlessly order translations for all major iGaming markets, encompassing over 35 languages.