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One of the biggest names in online betting, Bet365, might be up for sale soon. According to reports, the Coates family is thinking about selling the company, and it could be worth around £9 billion. This news has caught the attention of big investors, private equity firms, and even American gambling companies.
Why People Think Bet365 Is Going To Be Sold
In March 2025, Bet365 left the Chinese market, one of its most mysterious but big-earning regions. They sent a message to users saying they want to focus on “core markets” that give long-term profit. This was a big move, and many experts believe this is a sign that the company is getting ready for a possible sale.
Also, in 2024, they separated Stoke City Football Club from the company. The football team, long connected to the Coates family, is now a different business. This means the football club won’t be included if Bet365 is sold. It’s another smart move to make the sale easier for buyers who are only interested in the betting business.
Why Bet365 Is So Valuable
Bet365 is not just any betting site. It’s one of the strongest private gambling companies in the world. Here’s why:
- £3.7 billion annual revenue
- In-house technology and trading – everything is ours
- Works in 150+ countries
- No debt at all – absolutely clean balance sheet
- Always focused on quality and privacy
CEO Denise Coates is known for keeping the company private and away from media. Bet365 works from Stoke-on-Trent, not from some big financial city. But now, because of global rules and competition, selling might be the next smart step.
Who Might Buy Bet365?
1. Private Equity Companies
Big money firms like Blackstone, Apollo, and CVC Capital are watching closely. These companies have experience in gambling and tech.
- Blackstone owns Crown Resorts and part of Superbet
- Apollo bought gaming firms like IGT and Everi
- CVC was behind Sky Bet and invests in sports, tech, and media
These buyers also bring privacy, which is something the Coates family may like. A quiet deal (without public drama) could make a partial sale easier.
2. Big U.S. Gambling Companies
- DraftKings: Wants European growth and tech power. But they’re losing money, so might not pay fully in cash.
- Caesars Entertainment: Could use Bet365’s tech and name to grow globally.
Right now, Bet365 is already in 13 U.S. states, including Illinois. They’re also planning to launch in Missouri soon. Their U.S. market push makes a buyout by an American firm quite likely.
3. Other Players
- Flutter Entertainment: Owns FanDuel, PokerStars, Sisal – could become a betting superpower by buying Bet365.
- Entain: Owns Ladbrokes, bwin, BetMGM – less likely due to recent money problems.
4. Long Shots
- Crypto betting brands like Stake.com may try, but UK rules can block them.
- Middle East or Asian investors with sovereign wealth funds might jump in if bidding gets serious.
How Much Could Bet365 Be Sold For?
Right now, people are saying the company could be worth £9 billion. But if many buyers show interest, the price might go up to £12 billion.
It’s still unclear whether the Coates family wants to sell the whole company or just a part of it. Selling a minority stake would bring in money but let them keep control.
Why This Sale Is a Big Deal
If Bet365 is sold, it will be one of the biggest changes ever in online betting history. It’s one of the last big, private, family-led companies in the space. A sale could change the face of the gambling world.
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