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Latin America has become one of the most attractive yet complex regions for betting and casino operators. With strong player interest, heavy mobile usage, and very different rules across borders, the region offers huge potential for businesses that understand its unique challenges.
On Thursday, 11 June 2026, Stage Five at SBC Summit Americas will host the Latin America Sports Betting & Casino track. The track will bring together key voices from across the industry, including operators, suppliers, regulators, and technology leaders, to share practical insights on how to succeed in this fast-changing market.
What Delegates Can Expect From the Track
The sessions are designed to focus on real challenges and solutions. Delegates will explore how AI is improving user experiences, what drives success in mobile-led gaming markets, and how regulation is developing across Latin America. There will also be a closer look at how lottery operators can modernise their products to create engaging, player-first platforms.
Rasmus Sojmark, CEO and Founder of SBC, said:
“As more countries across Latin America embrace a regulated gaming market, success depends on understanding the demands of local players, creating product catalogues that are designed for mobile, and applying technology in a way that enhances trust, safety, and long-term engagement.
“This track examines how operators and suppliers can innovate to create great player experiences and build businesses that work for the diverse markets across Latin America.”
Understanding Technology and Market Expansion
The opening panel, The LatAm Betting Boom: Technology and the User Experience, will look at how technology is reshaping betting across the region. Speakers will discuss how AI and machine learning help operators understand player behaviour, identify new markets, and work closely with suppliers to deliver products that suit a mobile-first audience.
In The Future of Sports Betting in Latin America, the conversation turns to growth. The session will explore how recent regulatory changes, increased mobile access, and new investment are creating opportunities for operators. Panelists will also share insights into where the strongest commercial potential lies and how companies can stay competitive.
Mobile Design and Lottery Innovation
Mobile-First Design: Games Designed for Being on the Go will highlight why mobile optimisation is essential in Latin America. The session will explain how suppliers are fine-tuning gameplay and features for players who mainly use smartphones and tablets.
The session Cross-Platform and Cross-Channel Innovation: The Future of National Lotteries in South America will focus on how lottery operators are updating their platforms. Speakers will look at how combining online, mobile, and retail access, along with instant games alongside traditional draws, can help keep players engaged and coming back.
A Strong Line-Up of Regional Experts
The track features expert speakers, including Marcos Bonetti (Co-Founder & CMO, Appuesta), Ximena Martinez (Chief Marketing Officer, WPlay), Emilia Perez (Marketing Director LATAM, Rush Street Interactive), Andrea Rossi (Commercial Director, Betsson Group), and Pablo Viana Ruiz de Aguirre (Head of Latam, RETAbet).
This track is part of a wider programme at SBC Summit Americas aimed at helping businesses understand the region. Delegates may also find value in the Payments & Tech, Regulation & Compliance, Leaders, and Player Protection tracks.
How to Attend SBC Summit Americas
Several ticket options are available:
The Early Bird VIP Pass is priced at $400, offering a $300 saving for a limited time. It includes full access to all conference sessions, the exhibition floor, evening networking events, and complimentary food at the Food Festival.
The Expo+ Pass, available for $95, gives access to all conference sessions and the exhibition floor, but does not include food or networking events.
The Expo Only Pass is free and provides access to the show floor, making it a great option for those exploring the industry or attending with a smaller budget.
Operators and affiliates can also receive a free VIP Pass, which includes full access to conference sessions, the exhibition, and exclusive evening networking events.
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