The sportsbook was announced today (29 November) and will be accessible across all 16 states in Germany. Players will be able to place sports bets on the LeoVegas.de website, which is already offering online slot games in the country.
The operator plans to promote the new sportsbook through a nationwide marketing campaign launching in December. Named ‘Thrill Seeker,’ the campaign will be featured across multiple platforms, including TV and affiliate channels.
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Since March last year, LeoVegas has been offering online slots in Germany under its gaming license. The license was granted to LVSports Limited, a subsidiary of the LeoVegas Group.
MGM continues to drive expansion at LeoVegas
“Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold,” LeoVegas Group CEO Gustaf Hagman said.
“Germany is one of Europe’s great sports powerhouses. We are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”
The latest development in LeoVegas’ growth after being purchased by MGM Resorts International is the opening in Germany. In November 2022, MGM successfully acquired LeoVegas for a total estimated value of $604 million (£476 million/€571.5 million).
In September, the group acquired game developer Push Gaming, and earlier this year, in June, the company reached an agreement to purchase the US sportsbook and online casino platforms of Tipico Group.
Furthermore, in September, LeoVegas unveiled Leo Vegas Studios, a brand-new internal gaming studio devoted to creating unique slot games for the larger LeoVegas Group.
The company owns several other brands in the UK and the Netherlands in addition to Leo Vegas, including BetMGM, Royal Panda, and Pink Casino.
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