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Spain’s most influential sports media brand, MARCA, has been confirmed as the Official Media Partner for the Legends Charity Game 2025. With exclusive coverage rights across Spain, MARCA will bring the excitement of this high-profile charity match to millions of fans.
Football Legends Unite for a Cause
On September 15, Lisbon will host the Legends Charity Game, a clash between Portugal Legends and World Legends. Beyond the spectacle on the field, the match carries a bigger mission: raising €1 million for four different charities. It’s a perfect mix of football, unity, and social good, set in a city that will also be part of the 2030 FIFA World Cup.
Helping Those in Need
The event, organised by Sport Global, will support four organisations. The Ukrainian Red Cross Society continues to provide lifesaving aid during the war, while the Portuguese Red Cross works to assist local communities in crisis. International Alert, a peacebuilding NGO, operates in conflict areas across the world, and Caritas Portugal focuses on families facing poverty and displacement.
Star Names on the Field
Some of football’s biggest legends are set to play. Portugal Legends will feature stars like Luís Figo, Deco, Nuno Gomes, and Ricardo Carvalho. Taking the field for the World Legends will be Kaka, Cafu, Carles Puyol, Michael Owen, Alessandro Del Piero, and Henrik Larsson.
MARCA’s Impact on the Event
Rasmus Sojmark, CEO & Founder of SBC Events and Sport Global Group, explained the importance of MARCA’s involvement: “With MARCA on board, we’re able to reach millions of fans and drive real impact for the causes this match supports.”
He continued, “Their reach, especially in Spain and Latin America, will be key to amplifying our message of hope, unity, and charitable giving.”
A Global Football Stage
With over 257 million visits in June alone, MARCA.com is the world’s second most visited sports website. Its strong reputation for coverage, fan engagement, and worldwide reach ensures that the Legends Charity Game will be followed not only in Spain but also by international audiences.
An Event Like No Other
The match will take place at Estádio José Alvalade in front of 50,000 fans, with millions more expected to tune in through broadcasts and livestreams. Produced with a Champions League-style broadcast, the Legends Charity Game is shaping up to be one of the most exciting charity matches of the year.
“MARCA’s involvement ensures Lisbon, and the Legends Charity Game will be at the heart of the global football conversation this September,” Sojmark added.
About the Legends Charity Game
The Legends Charity Game brings together legendary footballers for one mission: raising €1 million for charity. Combining the thrill of the game with a strong purpose, the event celebrates both sport and community.
About MARCA
Founded in 1938, MARCA has been at the center of Spanish and international sports coverage for decades. Known as the top sports daily in Spain, it covers all disciplines and is seen as an international reference point. According to the 2025 Estudio General de Medios, MARCA leads with 967,000 daily print readers and an online audience of more than 3.4 million per day, based on the latest GfK data.
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