Soft2Bet has once again proven its strength in the iGaming world by winning two major titles at the SBC Awards Europe 2025. The company was named Acquisition & Retention Partner of the Year and also won Industry Innovation of the Year. On top of that, their popular brand Betinia received a Silver Award for Casino Operator of the Year.
These awards show that Soft2Bet continues to grow and shine in a very competitive market, especially in Europe.
MEGA Tool Helps Keep Players Engaged
One big reason for Soft2Bet’s recent success is their special technology called MEGA, which stands for Motivational Engineering Gaming Application. This tool helps players stay more engaged and loyal to the platform.
In the last year, MEGA helped Soft2Bet’s brands see amazing results:
- Campobet in Denmark had a 128% boost in player retention.
- Betinia in Sweden saw a 106% increase in players returning.
This shows that MEGA doesn’t just help players enjoy their time, it also gives a strong return on investment for the company.
Global Growth and More Awards
Soft2Bet is not only growing fast in Europe. Earlier in 2024, the company also won awards in:
- Innovation in Mobile
- Innovation in Casino Entertainment
The company now holds 19 gaming licences in 12 different regions, which allows them to keep growing both in B2C (business-to-customer) and B2B (business to business).
Their brands include:
- Betinia
- CampoBet
- Don.ro
- Tooniebet
- Quickcasino
Each of these brands is built to match the local market’s needs, offering a custom and high-quality gaming experience.
Soft2Bet’s Statement
Oksana Tsyhankova, the Chief Marketing Officer of Soft2Bet, shared:
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework and high-performance results from the start.”
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