In order to help delegates thrive in these markets, SBC Summit Tbilisi 2025 returns to Georgia this October with an expanded conference agenda that links the industry to the knowledge and perspectives of regional leaders in Eastern Europe and Central Asia.On October 15–16, the summit will once again be held at the Sheraton Grand Tbilisi Metechi Palace, co-hosted with SMH Global, a Georgia-based business at the intersection of media, sports, and iGaming.. The two-day program, which features more than 50 speakers, will cover topics such as talent development, regulatory obstacles, and local marketing, providing attendees with the knowledge they need to strengthen their operations in Eastern Europe.e and Central Asia.
Commenting on this year’s conference agenda, Rasmus Sojmark, CEO and Founder of SBC, said: “We’ve worked closely with SMH and a group of local experts who really understand the region to shape this agenda. They know how to connect with Eastern European players, why crypto has taken off in gaming here, and how sports icons influence the way fans engage. It’s their stories and expertise that make the program in Tbilisi so valuable.”
Day One will dig into the realities of entering and growing in Eastern Europe and Central Asia. Panels will explore what it really takes to win over players from a marketing perspective, while others will examine how operators can navigate multi-jurisdictional compliance, balancing taxation, GDPR, and responsible gambling rules without losing efficiency.
Beyond regulation, discussions will look at how traditional casinos are reinventing themselves, from integrating digital products to keeping pace with changing player expectations. The day will conclude with a candid discussion on the rise of cryptocurrency in iGaming, asking whether it is truly a game-changer for payments and trust or a risk that requires careful management.
Day Two will turn the spotlight to sports and player engagement. Panels will unpack how athletes and sports icons influence fan communities, shape responsible play, and build brand trust, with case studies of successful collaborations between gaming brands and top stars. Discussions will then move into the rise of esports and fantasy sports, asking whether these interactive formats are the key to winning over younger, more skill-driven audiences.
Experts will also dig into gamification, from leaderboards and missions to loyalty programmes, and debate which mechanics truly keep players engaged long term. Later in the day, attention will shift to the region’s growing reputation as a talent hub, with speakers sharing how companies are recruiting and retaining top tech and product talent from Georgia, Armenia, Ukraine, and beyond. The show will conclude with a discussion of the power of sport itself, examining how big events like the Olympics and World Cup drive enormous betting activity and how sponsorships are changing the global sports industry.
“The practicality of this agenda, in my opinion, is its true value,” Sojmark continued, referring to the summit this year. The delegates will depart with practical ideas that they can implement throughout Central Asia and Eastern Europe. Equally important, it’s about planning for the future, considering the area’s place in the sector and how companies can begin getting ready for it now.”
Take advantage of our Early Bird offer and secure a Full Event Pass for just $150 a $50 saving. Your pass gives you access to every conference session, the exhibition floor, and all evening networking events across both days.
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