Table of Contents
Launching an online casino in Mexico takes careful study and planning. You need to know how Mexicans like to play, what the law says, and how to build a site that works well for them. Here’s an easy guide to help you build a casino that fits the Mexican market and stands out from the rest.
1. Know the Mexican Market
Popular Games: Mexicans love betting on soccer, especially Liga MX, plus baseball, NFL, dog races, and lucha libre wrestling.
Cultural Themes: Use local themes in your games slots with Día de Muertos or Mayan art, for example.
Event-Based Marketing: Tie your offers to big events like Cinco de Mayo, Mexican Independence Day, the World Cup, or Super Bowl. These moments boost player interest.
2. Legal Steps to Take
Local Partnership Needed: You must work with a Mexican company that owns a land-based license there’s no way to get a new online licence directly.
Apply to SEGOB: Your partner needs to apply to Mexico’s regulator (SEGOB) using certified tech documents random number generator, sportsbook engine, KYC, AML.
Time Frame: Expect 12–18 months to finalize licences and go live.
3. Offer the Right Payment Options
Mexicans use both global and local payment methods. Make sure your site supports:
- OXXO Pay (cash at stores)
- SPEI, CoDi, DiMo (local fast bank transfers and QR payments)
- Credit/Debit Cards (Visa, MasterCard)
- E-wallets (Neteller, Skrill, Mercado Pago)
- Cryptocurrency for fast, secure deposits and withdrawals
- Paysafecard for prepaid safety.
4. Build a Mobile-Friendly Platform
Mexicans use smartphones for everything. Your platform must:
- Work smoothly on mobile
- Load fast and feel easy to use
- Support MXN currency and local payment tools
- Be available in Spanish, with clear menus and instructions
- Let players save their payment info safely for easy reuse
5. Pick the Right Tech Provider
Choose a provider who understands Mexico. They should offer:
- Built-in local payment systems
- Certified games and tools for SEGOB compliance
- Easy tech support and regular site updates
- Fast content additions and reliable performance
- Tools for running loyalty programs and affiliate marketing
6. Know the Taxes
- Corporate Tax: 30% on net profits (ISR)
- Betting Turnover Tax (IEPS): 30% of total wagers, though some regional taxes can cut this by up to 20%
7. Smart Marketing in Mexico
Advertising rules are strict. You must:
- Be licensed to promote online
- Include your licence number, age warnings (18+), and responsible gaming message
- Never target minors or use misleading slogans
- Use affiliate marketing, influencers, and sponsored content
- Place ads on social media (age-gated) and local streams
- Offer clear terms for bonuses and promos
Why Mexico Is a Great Market
- Expected to reach nearly $2 billion by 2030
- Over 83% of Mexicans use the internet; smartphones are everywhere
- Mexicans enjoy both casino games and sports betting
- Land casinos thrive near tourist hubs; online play is growing fast
Also Read: Relax Gaming’s Money Train 3: An Epic Slot Review
