X, previously known as Twitter, has updated its advertising and paid partnership rules. The platform now allows cryptocurrency and gambling promotions under its official Paid Partnership system.
This policy change is important for the iGaming industry, which includes online casinos, sports betting, poker, and crypto-based gambling platforms.
What Changed in X’s Policy?
Earlier, cryptocurrency and gambling were listed under restricted or prohibited industries for paid promotions.
Now, X has removed both industries from the strictly prohibited category. This means:
- Influencers can promote crypto and gambling brands.
- Online casinos and betting companies can run paid collaborations.
- Sponsored posts must clearly use the official “Paid Partnership” label.
However, these promotions are not completely free from control. They are now considered restricted, which means strict rules still apply.
Mandatory Disclosure Is Required
Under the new system:
- All paid crypto or gambling posts must use X’s official disclosure tool.
- Influencers must clearly show when they are being paid.
- Hidden promotions or “stealth marketing” can lead to account suspension.
These rules are aligned with advertising transparency standards like those from the Federal Trade Commission (FTC), which require proper disclosure of sponsored content.
This step increases transparency and reduces misleading promotions.
Why This Is Big News for iGaming
This update directly impacts iGaming advertising on social media.
Here’s why:
1. More Marketing Opportunities
Online casino and sports betting brands can now legally collaborate with influencers on X.
2. Growth for Crypto Casinos
Crypto-based gambling platforms can promote their services openly, as long as they follow disclosure rules.
3. Higher Advertising Revenue
Crypto and gambling are among the highest-spending industries in digital marketing. This move can boost ad revenue for the platform.
Regional Restrictions Still Apply
Even though X now allows these promotions globally, local laws still matter.
- Some countries have strict gambling advertising rules.
- Promotions may need geo-blocking in regions where gambling ads are restricted.
- Brands must follow national regulations in addition to X’s policy.
This means iGaming companies must still be careful about compliance.
Mixed Reactions From the Community
The crypto and iGaming communities have shown mixed reactions:
- Some influencers welcome the change because it allows legal monetization.
- Others worry about future enforcement or possible policy reversals.
- Some users are concerned about the rise of gambling content on their feeds.
Despite the debate, the policy clearly signals a more open approach toward digital finance and online betting content.
What This Means for iGaming Content Creators
If you are a gaming or iGaming content creator, this update is important:
- You can now promote betting or crypto projects using the official Paid Partnership tag.
- You must always disclose sponsored content.
- Failure to use the correct label may result in suspension.
For iGaming brands, this opens new doors for influencer marketing and audience growth.
The latest policy update from X marks a major shift in social media advertising. By allowing cryptocurrency and gambling promotions under a regulated Paid Partnership framework, the platform is creating new opportunities for the iGaming industry.
However, transparency and legal compliance remain essential.
As the digital advertising space evolves, iGaming brands and influencers must stay updated and follow both platform rules and local regulations carefully.
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