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It happened. The much-awaited ICE 2025 wrapped up on January 22nd, leaving the iGaming world buzzing. For the first time, the iconic ICE event left its London roots. The new home and the stunning Fira Barcelona Gran Via. And it didn’t disappoint. With record-breaking attendance and game-changing discussions, this event was the place to be.
Let’s dive into what made ICE Barcelona 2025 a landmark moment in iGaming.
Day 1: Highlight of ICE 2025
Image Via ICE LinkedIn
Stuart Hunter, Managing Director of Clarion Gaming, summed it up perfectly. He called ICE the “Davos of Gambling.” And he’s not exaggerating. This isn’t just about glitz and glam; it’s where the gaming industry meets to:
- Exchange insights
- Build connections
- Shape the future of iGaming
Nadine Dereza, host of the January World Gaming Forum, echoed this sentiment. She shared on Instagram, “ICE has always been the place where the world of gaming comes together. And now, here in Barcelona, it’s the perfect spot to explore Spain’s booming gaming market.”
Networking, Food, and Insights
Networking started early. Attendees explored the vibrant sights and tastes of Barcelona during the World Gaming kick-off at TimeOut Market and the ICE X World Gaming Gala at the Museu Nacional d’Art de Catalunya.
The exhibition officially began with a warm welcome breakfast. Afterwards, Tom Nieman, CEO of Apollo Gaming Group, took the stage with an inspiring keynote speech that set the tone for the event.
Key Speakers
- Vicente Fox, former President of Mexico, delivered a powerful keynote on “Regulation and Revitalisation in Latin America.”
- Ismail Vali, CEO of Yield Sec, didn’t hold back. He called out illegal gambling operators as “criminals” and dismissed the term “grey market.” His stance was crystal clear: it’s either legal or illegal. Period.
Spotlight on Innovation: Pitch ICE
Innovation took centre stage with the Pitch ICE session, making its Barcelona debut. The stats are impressive. 73 start-ups submitted entries, a huge jump from London’s 27 submissions last year. Out of those, 12 start-ups were selected to pitch their game-changing ideas to a high-profile panel.
The prize was a whopping $50,000 in deliverables.
Shortlisted companies included:
- EmpowerYourPlay
- MFC Games
- ChatBet
- Hot Takes
- Betpass
- SavageTech GmbH
- Vulkan Systems S.L.
- Reincleanchips AS
- Xenia
- The Game Safety Institute
- FootAR SA
- AcePay
These innovative teams are set to revolutionize the industry, and the competition promises to be fierce.
Day 2: Highlight of ICE 2025
Image Via LinkedIn
The start of day 2 begins with the IGB Affiliate Barcelona 2025 kicking off, diving deep into affiliate marketing trends and strategies for iGaming.
One session you cannot miss because of Brazil. This seminar starts at 10:25 AM on the ICE Centre Stage. Expect discussions on:
- Brazil’s booming gaming market
- Regulated communication
- Market maturity
- Compliance hurdles
Sporting Legends
Image Via ICE LinkedIn
Adding a touch of excitement, sporting icons will also grace the event. Expect to see:
- Heavyweight boxing champ Oleksandr Usyk
- Five-time World Chess Champion Magnus Carlsen
- Football legends Hristo Stoichkov, Luis Figo, and Michael Owen
Their presence isn’t just for show. These collaborations with iGaming brands underline the industry’s growing ties to sports and entertainment.
The Future of iGaming
With over 200 exhibitors, 600 partners, and a record-breaking crowd, ICE Barcelona 2025 is shaping up to be a game-changer. Whether it’s networking, innovation, or industry insights, this event is where it all happens.
55,000+ Attendees: Record-Breaking
Image Via ICE LinkedIn
The numbers are mind-blowing. Over 55,000 people attend the event, among them:
- Industry leaders
- Entrepreneurs
- Innovators
Everyone gathered under one roof to network, learn, and shape the future of iGaming.
The global representation was unmatched. Exhibitors and visitors came from all corners of the world. Truly a melting pot of ideas.
Day 3 Highlight of ICE 2025
Image Via NuxGame LinkedIn
The final day of ICE Barcelona 2025 brought the event to a spectacular close and left viewers with unforgettable memories. Stand with the 4A20 was a hub of energy and innovation, featuring engaging activities that kept attendees entertained all day.
One of the highlights was the Ortak Raffle, which added an extra layer of excitement and drew crowds eager to participate. The buzz around the stand was palpable, reflecting the success of the activities organized.
Over three days, ICE Barcelona 2025 proved to be a gathering of the gaming industry’s brightest minds, industry leaders, partners, and fans. The event fostered collaboration, showcased creativity, and inspired attendees with its vibrant atmosphere.
Top Highlight At The ICE Barcelona 2025
VBET’s latest innovations
Image Via Vbet LinkedIn
In the 2 days, they have the latest innovations to connect with industry leaders and build their collaboration. Vbet shows the visitors some unique games to win gifts like PS5s and iPhones. They build new partnerships to grow their network.
They introduce the first V-Raffle of the year.
BetConstruct Shines on Day 1 of ICE Barcelona 2025
Image Via BetConstruct LinkedIn
At stand 4A20, BetConstruct unveiled its massive 1,500 sqm exhibition space, showcasing cutting-edge offerings like the Casino Suite, Sportsbook, Affiliate System, The Last Battle, Trebuchet, Bonus Pie, and more under the transformative Center of Gravity concept. Key points of the events are the Casino Suite, Sportsbook, Affiliate System, and The Last Battle, which means the loyalty system is to their player engagement and they also provide bonuses where points unlock exclusiveness.
EGT Digital Shows Their Innovative iGaming Products at ICE Barcelona 2025
Image Via EGT LinkedIn
At the stand of 3F30, EGT Digital shows his top-performing jackpots—Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot—alongside 120+ slot titles. Attendees enjoyed their cascade game Pyramid Riddles Cleopatra JUMBOWAYS, promising Ancient Egyptian adventures, epic respins, and bonus-packed gameplay.
FBM Showcases Their Mind-Blowing Games
Image Via FBM LinkedIn
At the stand of 3H30, FBM showcases their mind-blowing games like casino games, bingo games and more. In those games, there was one game that grabbed all the attention of the exhibition: that game was Xing Fu Fortune.
Lucky Winner Bagged iPhone 16 At NuxGame.
Image Via NuxGame
At booth 2B48, NuxGame captivated visitors with engaging games and lively discussions about their exciting new projects. As a highlight, Jessica Carneiro won the grand prize: an iPhone 16 Pro Max.
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