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The A to Z of iGaming is getting ready to meet in London, a city known for its diversity, rich heritage, and thriving business environment. From industry veterans to ambitious start-ups, all eyes are on iGB L!VE 2025, where innovation, networking, and celebration will converge in one unforgettable week.
London offers the ideal setting for the event, a place that combines collaborative energy, state-of-the-art infrastructure, and a competitive edge. It’s in this unique ecosystem that iGB L!VE is set to elevate the global iGaming experience like never before.
London Debut: A Strategic Move
After more than a decade in Amsterdam, iGB L!VE is moving to London in 2025, a significant relocation that aligns with its vision to expand its global footprint. Previously held at RAI Amsterdam, the move to ExCeL London taps into the city’s position as a major business hub with seamless access to Europe, Asia, and the Americas
This year, the event expects over 15,000 iGaming professionals, making London iGaming Week the biggest iGB L!VE on record.
Curated Experiences Designed for Impact
With expertly curated initiatives like iGB Introducing, Pulse @iGB L!VE, and the Sustainable Gaming Zone, the 2025 edition brings together the industry’s best practices, insights, and tools, all tailored to empower attendees. From future-facing trends to real-world applications, innovation will be the deciding force in this competitive, level playing field.
And of course, no industry gathering is complete without a moment of celebration. That’s where the iGB Affiliate Awards 2025 come in, returning on July 3rd to honour the standout achievements of the iGaming affiliate community across 20 major categories.
A Tattoo Experience That’s Breaking the Mold
In a surprising and playful twist, attendees will also have the opportunity to get inked by a professional tattoo artist right on the show floor!
This bold feature adds a layer of personalization and fun, creating lasting memories and helping professionals literally leave their mark on iGB L!VE 2025.
To get inked, participants need to register here: https://igb-live.reg.buzz/
The LMG Futbol Experience Comes to the UK
That’s not all, iGB L!VE 2025 brings with it the UK edition of the LMG Futbol Experience, in partnership with LatAm Media Group.
Following electrifying tournaments in São Paulo, Buenos Aires, and Lima, this 6-a-side football tournament combines fierce competition with premium networking.
Venue: Ballerz – Bluewater Event Space
Date: 4 July | 1PM–10PM
Tickets: Available Here
Make Your Presence Known: Spread the Word!
iGB L!VE isn’t just about attending, it’s about participating actively and promoting your presence to the world. Organizers have made it easier than ever to let your network know you’re attending and build momentum ahead of the show. Attendees can now use ready-made promotional assets to create buzz in their professional circle:
- Click here: Promote Your Attendance
- Choose your favourite graphic
- Option to share on LinkedIn, Twitter, and more!
Looking Ahead
With less than a week left for the big event, the stage is set for an unforgettable edition of London iGaming Week. As Naomi Barton, Global Portfolio Director for iGB L!VE, shared:
“London iGaming Week is an amazing opportunity for the global iGaming industry to come together for a week of connection, innovation, and celebration.”
Running 1–4 July, this powerful week will feature standout experiences, including
- iGB Affiliate Awards
- EGR B2B Awards
- Welcome Drinks in Canary Wharf
- Legends by Fire and ICE
- Technology in Gaming (July 1)
- Affiliate & Operator Mixer
- Start-Up Accelerator
- London LMG Futbol Experience (July 4)
Agenda Sneak Peek
Attendees can look forward to a powerful lineup of sessions on topics such as:
- Navigating the UK’s regulatory landscape
- Real-time sports betting innovations
- AI and affordability checks
- Marketing volatility and SEO trends
- HR-led panels on burnout and company culture
- Exclusive Pitch iGB startup showcase
The full agenda is available on the official iGB Live event website.
The Biggest iGB L!VE Yet
Covering more than 22,000 square meters, iGB L!VE 2025 will transform ExCeL London into a dynamic hub of innovation, unveiling next-gen technologies, groundbreaking products, and industry-defining trends. Over 15,000 professionals from affiliates and operators to developers and tech pioneers, will assemble to explore, connect, and shape the future of the global iGaming ecosystem.
Event Dates: 2–3 July 2025
Location: ExCeL London
Register Now: https://www.igblive.com
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