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Europe is changing the way the digital world works and online gambling companies are directly in the spotlight. Whether a gambling site is based in the EU or outside, if it targets EU players, it must now follow strict new rules. These changes are coming through three big regulations: the European Accessibility Act (EAA), the Digital Services Act (DSA), and the AI Act. All three have deep impact and wide reach.
Accessibility Rules: Make Your Website Easy for Everyone
From June 28, 2025, the European Accessibility Act will make it mandatory for all online services to be usable by everyone including people with disabilities. This applies to:
- Websites
- Mobile apps
- Payment systems
- Customer service tools
Even if your company is not based in Europe if your customers are in Europe, you must follow these rules. This is now a basic requirement to offer gambling services in the EU.
While games themselves might not need changes, everything leading up to the game (like login, payments, menus, etc.) must be accessible.
The rules are not fully clear yet, but EU will create a single standard over time.
There’s a 5-year grace period for services already in use, but new services must follow the rules from Day 1.
Extra Tip: If you’re working with other companies (B2B), you’ll still feel the impact. Accessibility is now a full supply-chain issue.
DSA: Keep Online Spaces Safe and Clear
The Digital Services Act, already active in 2024, is about online safety and responsibility. If your gambling platform has:
- Chatrooms
- Comment sections
- Social feeds
- Forums
Then you are responsible for what happens there.
Under DSA, you must:
- Be clear about your terms and conditions
- Remove harmful or illegal content
- Publish regular transparency reports
- Clearly mark advertisements
Even if your gambling site is not based in the EU if it targets EU users, these rules apply. You may also have to follow an advertising code of conduct that is being developed.
Extra Tip: Many gambling sites forget that simple features like chat support or leaderboards could count as “platforms.” So check all your site features carefully.
AI Law: New Rules for Using Artificial Intelligence
The EU has passed the AI Act, the world’s first big law to manage how AI can be used. This law affects gambling sites that use AI for:
- Fraud detection
- Player profiling
- Personalized offers
- Chatbots for support
Even if your AI is not “high risk,” the law wants to make sure it’s used in a transparent and fair way.
Key rules:
- You must tell users if AI is being used
- There must be human oversight of AI decisions
- AI tools must be safe, not manipulative
Extra Tip: Even if you build your AI tool in-house or just tweak an existing one, the rules still apply. Start checking your tools now.
The Rules Apply Everywhere No Matter Where You Are
This is important: Location doesn’t matter anymore. If your online gambling platform serves EU customers even from the UK, Malta, India, or the US you must follow these EU laws.
This shows that Europe is trying to make digital spaces fair, safe, and equal for all users. Gambling companies that don’t prepare early may lose customers or face big legal trouble.
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