Lexus Drives into Esports: Named Presenting Partner for Madden NFL 24 Championship Series

The Madden NFL 24 Championship Series (MCS) has named Lexus as the presenting partner for the Ultimate Madden Bowl, the pinnacle event of the competitive season. Commencing on January 30 at EA’s Redwood City headquarters, the tournament will feature 14 of the top Madden NFL players vying for a spot in the Finals in Las Vegas on February 9. The ultimate showdown will take place at the House of Blues as part of EA SPORTS™ Presents The Madden Bowl.

As the presenting sponsor for this major Madden NFL esports competition, Lexus will also gain virtual naming rights to their own Lexus Stadium within Madden NFL 24’s Ultimate Team™ mode. This virtual integration allows Lexus to be part of the immersive experience enjoyed by millions of players and fans. Additionally, the 2024 Lexus GX will be showcased at the Ultimate Madden Bowl finale in Las Vegas.

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Andrew Echanique, Madden NFL Esports Commissioner at Electronic Arts, expressed excitement about the partnership, stating, “Lexus shares our commitment to excellence, and we look forward to working together to deliver a truly unforgettable experience for our fans.”

Lexus’s involvement with MCS aligns with a trend of automotive companies increasing their engagement in esports to connect with young gamers. The partnership, initiated in 2019, reflects Lexus’s focus on innovation and performance in the virtual arena, catering to the next generation of athletes.

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Greg Kitzens, General Manager of Lexus Marketing, emphasized the brand’s enthusiasm for supporting Madden NFL players, stating, “As all of America gears up for a celebration of football fandom, we’re excited to cheer on the world’s best Madden NFL players as they take the field at Lexus Stadium.”

Following rigorous competition among thousands of players, the 14 finalists will compete in the Bay Area from January 30 to February 1 at EA’s dedicated esports broadcast center. The final two competitors will then contend for a share of the $1 million prize pool and the inaugural Championship ring at EA SPORTS Presents The Madden Bowl in Vegas.

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As part of the Ultimate Madden Bowl festivities, EA will introduce the first-ever Positive Player Award for MCS. Finalists for this award, recognizing positive players in the MCS 24 community, include Greg “SL1M GHOST” Allen, Jonathan “JonBeast” Marquez, Dillan “PHICAM” Foust, and Gary “VADimes540” Hash II.

Fans can catch the action on the official Madden NFL 24 Twitch and YouTube channels at 6:30 PM ET on January 30 – February 1 and 9:30 PM ET on February 9. For more details on the MCS, visit the official website and follow @EAMaddenNFL_MCS on X (formerly Twitter) and Instagram.