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SBC Summit Malta 2026: The SBC Summit Malta 2026 is preparing to change how industry professionals think about conferences. With a new format that mixes strategy, collaboration, and hands-on learning, the event will wrap up with a full day of workshops focused on real-world applications.
Returning to the InterContinental Malta from April 28–30, the summit will unite 6,000 senior executives for three days of networking, discussions, and product showcases at Europe’s leading iGaming destination.
After its successful 2025 rebrand, this year’s summit will deepen its focus on marketing, affiliation, betting and casino innovation, regulation, and compliance. What makes 2026 different is its two-part structure, day one for strategy and discussion, and day two for workshops that bring those ideas to life.
SBC Summit Malta 2026: Three Main Stages and Hands-On Learning
The event will be spread across three stages, Marketing, Product, and Compliance & Regulation, along with two special workshop rooms. Day one will feature interactive panels and think tanks, while day two will be all about action, helping attendees apply what they’ve learned.
“At most industry events, people talk about presence. ‘I was there,’ they’ll say,” said Rasmus Sojmark, CEO & Founder of SBC. “We want to shift that thinking a bit and focus on participation, not just showing up and listening.”
SBC Summit Malta 2026: Marketing Unplugged: Real Stories, Real Insights
Marketing will take the spotlight with Marketing Unplugged, a more personal and story-driven track. It begins with Mastermind Hour, a high-level session featuring experts from Meta, TikTok, and Google. Next, The CEO Chat Show will host top executives from the betting industry discussing leadership and innovation. The segment wraps up with The CMO Review, which takes an honest look at what makes marketing campaigns stand out in regulated markets.
Panels on brand building, spending efficiency, and personalization will complement these key sessions. On day two, Marketing in Action workshops will let attendees apply what they’ve learned through hands-on activities focusing on influencer marketing, retention, and AI strategies.
SBC Summit Malta 2026: Innovation Driving the Product Tracks
The Product tracks – Product Visionaries and Product in Practice – will highlight innovation across iGaming and sports betting. Day one will focus on groundbreaking ideas such as gamification, crypto casinos, and niche sports ahead of the 2026 World Cup. Day two will turn those ideas into practice with workshops on data-driven design, creative product development, and partnerships shaping the next generation of betting entertainment.
SBC Summit Malta 2026: Compliance, Security, and Smarter Regulation
Regulation and compliance remain central to the summit’s agenda. Day one will cover cybersecurity in iGaming, fintech’s role in fraud prevention, and how operators can navigate complex tax systems. Sessions will also explore how data insights can improve compliance efficiency. Day two’s workshops will focus on using AI for player protection, securing digital platforms, and building resilient payment systems.
SBC Summit Malta 2026: Workshops for Every Area of Growth
The event also features two dedicated workshop spaces designed to dig deeper into key industry themes:
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Purpose, Policy & PR: Handling brand image, ESG, and crisis communication.
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Digital Powerhouses: Learning from Google, Meta, and TikTok experts about engagement strategies.
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Future-Ready Leadership: Exploring AI in HR, leadership growth, and staff wellbeing.
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Affiliates Reinvented: Understanding how technology and regulation are shaping the future of affiliate marketing.
“What makes this event special is its focus on progress,” said Sojmark. “We’re bringing the industry together not just to talk about change, but to be part of it.”
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