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SBC Summit Tbilisi 2025: The iGaming spotlight is shining on Tbilisi this October as SBC Summit Tbilisi 2025 gets ready to welcome around 2,000 industry professionals. The two-day event, hosted in partnership with SMH Global, takes place on October 15–16 at the Sheraton Grand Tbilisi Metekhi Palace. It promises to bring a mix of networking, expert discussions, and forward-thinking ideas focused on Eastern Europe and Central Asia’s growing influence in the global gaming scene.
SBC Summit Tbilisi 2025 – Focus on Sports Betting, Partnerships, and Player Engagement
Day two of the summit will zero in on how sports partnerships and ambassador collaborations can take player engagement to the next level and help iGaming companies break into new markets. Experts will share tips on choosing the right athletes and sports organizations for partnerships, and explore how fresh betting formats and gamified features are making betting more appealing to modern players.
Rasmus Sojmark, CEO and Founder of SBC, summed it up best: “The success of iGaming in Eastern Europe and Eurasia is built on three pillars: strong sports partnerships, creative innovation, and an exceptional talent pool. Day two of the summit will take a closer look at how these factors are shaping the industry’s future and, most importantly, what lessons and challenges operators need to keep in mind.”
Alessandro Nesta to Discuss Role of Sports Icons in Gaming – SBC Summit Tbilisi 2025
One of the highlights of day two is the panel The Influence of Sports Icons in Gaming & Entertainment, where football legend Alessandro Nesta will speak about how athletes can help brands connect with fans responsibly. He’ll be joined by industry leaders Dr Matthias Kirschenhofer, Zurab Magalashvili, Simon Westbury, and moderator Lasha Machavariani, who will discuss what makes athlete partnerships successful and how to maintain ethical gaming standards while still engaging audiences.
The Power of Sponsorships in Sports and iGaming
In the session Game Changers: How Betting Sponsorships Are Powering the Sports Industry, experts including Chris Bird, Aelita Chilingaryan, Costin Mega, and Nikoloz Nadaraia will draw from their experience to explore the value of betting partnerships with sports clubs. They’ll offer insights into spotting the right opportunities in emerging markets and building strong, long-term relationships.
Broadcasting, Big Games, and Boosting Fan Interaction
Global sporting events bring massive opportunities for engagement, and the panel Big Games, Bigger Bets – The Power of Sports Broadcasting in Fan Engagement & Betting will explore exactly that. Speakers like Dati Japaridze, Baki Lortkipanidze, Tamazi Gambashidze, and Tom Waterhouse will talk about how gaming brands can work with broadcasters and athletes to maximize visibility and drive betting interest during major events like the World Cup or Olympics.
Gamification and New Markets Take Center Stage
Innovation is another big focus of the summit. The session Gamification in iGaming: Creating Engaging & Rewarding Player Experiences will feature speakers such as Shahar Attias, Viktorya Harutyunyan, Vakhtang Mdivani, and Giorgi Nadaraia. They’ll explain how gamification tools like missions, achievements, and leaderboards help build loyal player communities and keep users engaged.
In The Rise of Esports and Fantasy Sports in Betting – A New Era of Engagement, the spotlight shifts to skill-based gaming experiences. With younger users turning to esports and fantasy sports, experts like Sam Cooke, Denis Matusovskiy, Imeda Imedashvili, Elie Honain, and Tsotne Mdivani will discuss how operators can adapt to stay relevant and expand into new territory.
Plenty More on Offer for Attendees
Along with the day-two programming, attendees can explore an insightful day-one agenda featuring sessions on regional marketing strategies, regulatory compliance, and how AI is being used to personalize the player experience.
With so much on the agenda, SBC Summit Tbilisi 2025 is shaping up to be a key event for anyone looking to understand the evolving iGaming landscape in Eastern Europe and Central Asia — and the innovations driving its rapid growth.
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