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SiGMA Central Europe B2C Awards Auction Raises €73,800 for Global Good: At the heart of Rome’s historic Cinecittà Studios, the B2C SiGMA Central Europe Awards on November 4 transcended glitz and glamour with a purpose-driven twist. Beneath the studio lights and cinematic grandeur, the gaming industry came together not just to celebrate excellence, but to give back. The evening’s charity auction raised an impressive €73,800 for the SiGMA Foundation, reinforcing the community’s commitment to philanthropy and progress beyond business.
An Evening of Celebration and Compassion
As guests gathered amid the storied backdrops of Cinecittà, the B2C Awards ceremony evolved from recognition into reflection. The excitement in the room reached new heights during the auction, when applause echoed through the hall after each winning bid.
Host Rick Goddard led the proceedings with charisma and heart, captivating bidders through stories behind each artwork and collectible. The combination of elegant surroundings and generous spirits turned the event into a meaningful convergence of art, purpose, and philanthropy.
Turning Bids into Global Impact
The funds raised will support a series of transformative projects in 2026, continuing the Foundation’s mission to uplift communities through sustainable development and education.
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Bonga, Ethiopia: Installation of water tanks at Wush Wush Kindergarten and new classrooms near the Women’s Empowerment Centre to promote education and community growth.
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Jimma, Ethiopia: Refurbishment of St. Peter & St. Paul Primary School to provide safer, weatherproof learning spaces for students.
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Kasese, Uganda: Construction of a new kindergarten and expansion of the primary school, increasing educational access for local children.
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Iquitos, Peru: Rebuilding of the Casa Betania Night Shelter and creation of a River Repository with dormitories for patients awaiting care.
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Puerto Barrios, Guatemala: Expansion of the Clay Filters & Clean Stoves Project, bringing clean water and safer cooking methods to rural communities.
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Philippines: A range of initiatives including e-learning WiFi access, feeding programmes, solar upgrades, and continued development of the Batiawan Community Centre.
Each initiative is designed to create lasting change – improving education, health, and opportunity for underserved regions worldwide.
Highlights from the Auction
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“Life’s a Game” by Angela Nikolau – Sold for €4,000 to Punin Group
A surreal interpretation of desire and destiny, Nikolau’s painting transforms play into poetry, merging luxury and symbolism in a world where every move counts. -
“Superhuman Messi Has Done It Again” by Rudy Jun Aquino – Sold for €1,800 to HubAffiliations
Aquino immortalises Messi’s World Cup triumph, blending realism and reverence in a portrayal of greatness that transcends sport. -
“Laugh Through the Chaos” by Lena Maria Ludes – Sold for €55,000 to Punin Group
A haunting yet radiant depiction of the Joker, Ludes’ masterpiece explores the tension between beauty, madness, and human vulnerability. -
“One Last Spin” by Emre Tuna – Sold for €4,000 to HubAffiliations
This apocalyptic tableau of gamblers at the edge of existence fuses dark humour with elegance, reminding us that hope endures even in chaos. -
“Hermes” by Natalya Gudovich – Sold for €7,000 to Alea
Gudovich’s myth-inspired sculpture captures divine transformation and the eternal dialogue between matter and spirit. -
Neymar Jr. Signed Picture – Sold for €2,000 to Punin Group
A snapshot of brilliance and athletic artistry, signed by Neymar, commemorating the spirit of excellence that mirrors the night itself.
A Night Where Art Meets Action
The 2025 B2C Awards proved that the gaming industry’s heart beats strongest when celebration meets compassion. Under the glow of Rome’s silver screens, leaders and visionaries demonstrated that true success lies in sharing – turning recognition into real-world transformation.
For more about SiGMA, the B2C Awards, and the SiGMA Foundation’s projects, visit the SiGMA website atsigma.world.
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