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Sportingbet is one of the most popular names in online betting and casino games. This British brand has been giving players a mix of sports betting, poker, and casino entertainment for many years. It is now part of Entain plc, one of the biggest gaming companies in the world, and serves millions of customers in more than 200 countries.
Who Owns Sportingbet?
Sportingbet is owned by Entain plc, a global leader in sports betting and online gaming. Entain, which was earlier called GVC Holdings, took over Sportingbet in 2012 in a deal worth around £485 million.
As part of this deal, William Hill got Sportingbet’s business in Australia and Spain, while Entain kept the rest of its global operations. This helped Sportingbet stay strong in international markets with the backing of a powerful parent company.
About Entain: The Parent Company
Entain plc owns many top betting brands such as bwin, Ladbrokes, Coral, PartyPoker, and Sportingbet. The group has over 25,000 employees and operates in multiple countries. Its wide range of brands allows it to reach all types of players from sports fans to poker lovers.
Owning Sportingbet has helped Entain grow even more in the online betting market, giving it a bigger share worldwide.
The Beginning: Founder and Early Growth
Sportingbet started in 1997, created by UK entrepreneur Mark Blandford. He saw that the internet could change betting forever and built a platform to make online gambling easier and more exciting.
In 2004, Sportingbet made a big move by buying Paradise Poker, which brought in many poker players and added variety to its services. This expansion turned Sportingbet into a one-stop destination for sports betting, poker, and casino games.
What Sportingbet Offers Today
Sportingbet runs localized sportsbooks, online casinos, virtual games, and poker rooms. It serves over 2.5 million registered customers and operates both through its own websites and licensed partners.
This mixed business model allows Sportingbet to grow quickly while also tailoring its services for different countries. The brand is known for offering:
- A wide range of sports betting options
- Popular online casino games
- Virtual sports and live betting features
- Secure and user-friendly platforms
The Entain Takeover: A Turning Point
When Entain acquired Sportingbet in 2012, it gave the brand access to world-class technology, bigger marketing power, and stronger global reach. Since then, Sportingbet has improved its betting features, made its platform faster, and reached more customers worldwide.
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