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The second and final day of iGB L!VE London 2025 was full of excitement, fresh ideas, and valuable connections. Held at the ExCeL Exhibition Centre, the event wrapped up a busy and productive schedule. The last day not only showcased the future of iGaming but also focused on important topics like responsible gambling and personal growth in the workplace.
A Powerful Finish to London iGaming Week
iGB L!VE London was the central event of London iGaming Week, which ran from July 1 to July 4, 2025. The main expo and conference took place on July 2 and 3, featuring masterclasses, exhibitions, workshops, and networking events.
Expo Floor Full of Innovation
Over 15,000 professionals and 300+ companies filled the expo hall, making it a hub of creativity and industry knowledge. Exhibitors included top names like Amusnet, EvenBet Gaming, Smartico.ai, and TheAffiliatePlatform. These companies introduced new tools and technologies that focused not just on getting players but also on keeping them engaged and happy.
Visitors could explore the latest in:
- Player retention tools
- Affiliate tech
- Marketing software
- Game development tools
Focus on Sustainable Gambling and Smart Marketing
Day 2 offered three key conference tracks:
- Marketing & Affiliation
- Sustainable Gambling
- HR & Personal Development
In the Marketing & Affiliation sessions:
Experts spoke about how to grow responsibly using:
- Influencer and game studio partnerships
- SEO beyond backlinks
- Marketing under stricter rules
Speakers highlighted how being smart and creative with content and platform strategies helps affiliates stand out.
In the Sustainable Gambling track:
Talks focused on the affiliate’s role in safer gambling, new laws in the Netherlands, and how the industry must work together regulators, operators, and tech suppliers alike.
A strong message came through: growth and responsibility now go hand in hand. Companies that take safer gambling seriously are not just doing the right thing they’re building trust and long-term success.
Putting People First: HR and Leadership Talks
While many talks focused on tech and rules, the HR & Personal Development workshop brought attention to people. A standout session called “Resilience and Leadership Under Pressure” talked about stress, burnout, and how leaders can support their teams better.
These sessions reminded everyone that the people behind the products matter. As the industry evolves, so must the care for its workforce.
Networking Moments That Matter
The event gave attendees many chances to connect, such as:
- Affiliate & Operator Mixer at the Waterfront Café
- Closing Drinks, which allowed casual chats and big deals
- iGB INTRODUCING, a special meeting hub for one-on-one business talks with affiliates, operators, and MarTech companies
A Night of Recognition: iGB Affiliate Awards
The day ended with the iGB Affiliate Awards at Troxy. The awards celebrated the hard work of affiliates who show real growth and ethical success in the gaming space.
From well-known giants to rising talents, the awards were a proud moment for the industry.
A Big Success
Day 2 wrapped up a fantastic show with:
- 15,000+ attendees
- 300+ exhibitors
- More insights, deals, and partnerships than ever before
There was also a 21.5% rise in pre-registrations compared to last year, showing that iGB L!VE is only getting bigger and better.
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