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Mark your calendars. SBC Summit Tbilisi is making its return to Georgia’s lively capital on October 15 and 16, 2025, and this year’s event is shaping up to be the most exciting one yet. Set in the stunning Sheraton Grand Tbilisi Metechi Palace, the summit will welcome around 2,000 senior professionals and over 40 top exhibitors for two action-packed days of learning, networking, and big opportunities.
Co-hosted with, a trusted Georgia-based company known for its work in sports, media, and iGaming, the summit continues to grow year after year. More than just another industry event, it’s quickly becoming a must-attend gathering for anyone looking to build real connections and do serious business in Eastern Europe and Central Asia.
Your Gateway to Fast-Growing Markets
What makes SBC Summit Tbilisi stand out is its strong focus on the region. Instead of taking a broad European approach, this summit zooms in on countries like Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia – markets full of potential but each with their own unique rules, cultures, and ways of doing business.
Rasmus Sojmark, Founder and CEO of SBC, put it best: “We created SBC Summit Tbilisi to give serious operators and suppliers a direct path into some of the industry’s most exciting yet overlooked markets. It’s a focused, high-value event for companies that want real insights, strong local partnerships, and a clearer understanding of how to grow in this part of the world.”
What You Can Expect: Real Insight, Real Opportunity
Over two full days, you’ll get access to a carefully planned agenda filled with expert talks, panel discussions, and market deep-dives. Speakers will cover important topics like licensing, taxation, regulation, and the cultural factors that often make or break success in this region.
And it’s not just about the talks. On the exhibition floor, you’ll find both regional and international suppliers showcasing tools and tech built with local needs in mind. It’s the perfect place to meet potential partners face-to-face and discover what’s shaping the future of betting, gaming, and media in the region.
Why Georgia? The Ideal Host
As the summit enters its third year, hosting it in Georgia feels like the perfect fit. With its pro-business policies, supportive regulations, and prime location between Europe and Asia, Georgia is fast becoming a go-to hub for companies expanding in the region.
Lasha Machavariani, Founder of SMH Global, shared his thoughts: “Watching the summit grow over the years has been amazing. Georgia is more than just a convenient location – it’s full of warmth, hospitality, and energy. It makes the whole experience feel special, whether you’re a local leader or visiting from abroad.”
It’s About People, Not Just Business
One of the things that sets SBC events apart is the community vibe. Yes, the agenda is packed and the business opportunities are real, but there’s also plenty of time to relax and connect. Both evenings will feature laid-back networking events, giving you the chance to continue conversations, meet new people, and build lasting relationships.
The audience will be a strong mix of decision-makers, from big-name operators and suppliers to affiliates, regulators, and government reps. In other words, the kind of people you want to meet.
A Key Part of the SBC Global Series
SBC Summit Tbilisi is part of a global family of events, including SBC Summit Rio, SBC Summit Americas, SBC Summit Malta, and the flagship SBC Summit in Lisbon. What makes Tbilisi different is its sharp regional focus. It’s tailor-made for those looking to make real moves in Eastern Europe and Central Asia.
If these markets are on your radar, this is where the journey starts.
Get your ticket for SBC Summit Tbilisi 2025.
Don’t miss out. Join us for an unforgettable two days of insight, opportunity, and connection.
Get your ticket now and be part of one of the most exciting events on the industry calendar.
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