SBC Summit 2025: The Global Markets Stage at SBC Summit 2025 will wrap up with a close look at one of the most important and most complex regions for the industry: the North American sports betting and iGaming market.
Focus on North America at SBC Summit 2025
The Global Markets: North America track takes place on Thursday, 18 September at the Feira Internacional de Lisboa (FIL). It will conclude three days of region-focused talks that also cover Latin America & Brazil, Western Europe, and finally, North America.
The US and Canadian markets together are worth $23.44 billion. While the opportunities are significant, operators face major challenges such as tough competition, uneven state regulations, and high startup costs. Still, those able to innovate and stand out could see big long-term rewards.
Panels will look at the rise of alternative betting formats like sweepstakes casinos, Daily Fantasy Sports, and peer-to-peer betting. These models are attracting new entrants but also drawing regulatory attention. Experts will discuss whether these formats can grow sustainably or face limits from future rules.
Rasmus Sojmark, Founder and CEO of SBC, said:
“North America may be a maturing market, but it remains one of the most commercially important regions for sports betting and iGaming. With regulatory progress slowing in key states, new market entrants are turning to alternative betting models to maintain momentum and explore fresh opportunities.
Attendees at our North America track will leave with a clear view of which of these formats are working, what’s driving their growth, and the regulatory challenges alternative models must navigate if they are to have a lasting impact in this region.”
The day starts with the US Leaders Panel titled Sweeping the States: The Rise of Alternative Betting. Speakers include Jared Beber (CEO, Bet99), Paul Burns (CEO, Canadian Gaming Association), Brett Calapp (Co-Founder, RareMint), Paris Smith (CEO, DefyTheOdds), Dinos Stranomitis (COO, Altenar), and Alexandre Tomic (CEO, Alea). Moderated by Jessica Welman (Editor, SBC Americas), the discussion will focus on why alternative betting models are thriving now and whether that success will continue or face regulatory pushback.
Next is Sweepstakes Boom – Sustainable Growth or Short-Lived Trend? This panel will feature Yoel Chapman (CPO, Soft2Bet), Marcello De Crescenzo (Senior Account Executive, Optimove), Brian Goodman (CEO, Golden Matrix Group), Karolina Moscicka (COO, BugsyEmpire), and Dmitry Starostenkov (CEO, EvenBet). They will explore whether sweepstakes and live casinos in the US can sustain long-term growth, especially if strong responsible play measures are adopted.
Following that is The Social Side of Betting Peer-to-Peer, Gamification & Community. Speakers Hebert L Luiz T Crespin Gaban (CMO, Aposta Ganha), Horst Maberly (Head of Gaming Investments, Lance East Office), Monica Rangel (VP Marketing & Strategy, A5 Labs), Marion Ryan (Managing Director, Tombola), and Josh Turk (Chief Strategy Officer, North America, Low6) will discuss how peer-to-peer wagering is creating community-driven betting, what is driving this trend, and the potential regulatory challenges.
The track will conclude with Tribal Gaming: Blurred Lines or Commercial Collaboration? Panelists Tony Amormino (CEO, Apache Nugget Corporation), Robert Davidman (CEO, World Golf Series), Will Griffiths (Founder, Investor & Tribal Partner, Level Media), and Jamie Hummingbird (Chairman, NTGCR – National Tribal Gaming Commissioners & Regulators) will examine how alternative betting formats impact tribal gaming and whether they bring growth opportunities or new challenges.
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